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SVP of Marketing Communications leads an organization's marketing communications strategy and program development, encompassing advertising, branding, product promotion, and regulatory matters. Provides strategic guidance and oversight to develop consistent themes, messaging, and branding and ensures all advertising, social media, and promotional communications align with the organization's mission and business objectives. Being an SVP of Marketing Communications collaborates with business leaders and cross-functional stakeholders to understand products, customers, and competitive strengths and develops optimal marketing communications and messaging. Assists with budget development and directs internal and external resources for effective communication program delivery. Additionally, SVP of Marketing Communications ensures efficient processes for the regulatory review and approval of communication materials. Requires a bachelor's degree. Typically reports to top management. The SVP of Marketing Communications manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head.
Marketing Communications Director directs the implementation of an organization's marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Plans and evaluates themes, messaging, and branding to ensure consistency throughout all advertising, social media, and promotional communications. Being a Marketing Communications Director develops strategic messaging for specific advertising or promotional channels to effectively reach targeted customer segments. Promotes testing methodologies and frameworks to evaluate communications, determine effectiveness, and improve messaging to target customer segments. Additionally, Marketing Communications Director evaluates new channels, methods, and platforms to optimize marketing communications and recommend changes to programs or strategies. Oversees budget adherence and implements internal and external resources required for communication program delivery. Requires a bachelor's degree. Typically reports to senior management. The Marketing Communications Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communications Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
VP of Marketing Communications leads an organization's marketing communications strategy and program development, encompassing advertising, branding, product promotion, and regulatory matters. Provides strategic guidance and oversight to develop consistent themes, messaging, and branding and ensures all advertising, social media, and promotional communications align with the organization's mission and business objectives. Being a VP of Marketing Communications collaborates with business leaders and cross-functional stakeholders to understand products, customers, and competitive strengths and develops optimal marketing communications and messaging. Assists with budget development and directs internal and external resources for effective communication program delivery. Additionally, VP of Marketing Communications ensures efficient processes for the regulatory review and approval of communication materials. Requires a bachelor's degree. Typically reports to top management. The VP of Marketing Communications manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a VP of Marketing Communications typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.
Marketing Communications Manager manages an organization's marketing communication strategies to promote a company's brand, products, or services to its target audience. Designs consistent themes, messaging, and branding throughout all advertising, social media, and promotional communications. Being a Marketing Communications Manager develops strategic messaging for specific advertising or promotional channels to effectively reach targeted customer segments. Implements efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communications Manager explores and adopts new channels, methods, and platforms to optimize marketing communications. Researches and coordinates trade shows, special events, and conferences to showcase products and amplify messaging. Requires a bachelor's degree. Typically reports to a director. The Marketing Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.