How Much Does a Consumer Research Manager make?

Consumer Research Manager made a median salary around $118,460 in March, 2025. The best-paid 25 percent made $131,134 probably that year, while the lowest-paid 25 percent made around $106,153. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
25% $106,153 10% $94,949 90% $142,672 75% $131,134 $118,460 50%(Median)
Check out Consumer Research Manager jobs in Macon, Georgia

Research Specialist II

Takeda Pharmaceutical - SOCIAL CIRCLE, GA

RESEARCH PSYCHOLOGIST with Security Clearance

Department of the Army - Fort Moore, GA

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Best-Paying Cities for Consumer Research Manager

The metropolitan areas that pay the highest salary in the Consumer Research Manager profession are Scottdale , Smyrna , Tucker , Atlanta , Avondale Estates .
Scottdale, GA $129,002
Smyrna, GA $129,002
Tucker, GA $129,002
Atlanta, GA $129,002
Avondale Estates, GA $129,002

Best-Paying States for Consumer Research Manager

The states and districts that pay Consumer Research Manager the highest salary are District of Columbia (around $146,659) , California (around $145,341) , New Jersey (around $144,419) , Alaska (around $143,496) , and Massachusetts (around $143,365) .
District of Columbia $146,659
California $145,341
New Jersey $144,419
Alaska $143,496
Massachusetts $143,365

What is the Career Path of Consumer Research Manager?

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Consumer Research Manager, the upper level is Market Research Director , and then progresses to VP of Market Research
Besides, Consumer Research Manager can also turn to other related jobs, including Consumer Lending Senior Manager , Consumer Insights Manager , Consumer Research Analyst and Consumer Insights Supervisor .

Frequently Asked Questions for Consumer Research Manager

Q: What is the salary range of Consumer Research Manager in Macon, GA?
A: In 2025 , the lowest-paid Consumer Research Manager in Macon, GA earned an average annual salary of $106,153 , while the highest-paid made $131,134.
Q: What is the salary for a Consumer Research Manager in California?
A: Consumer Research Manager employed in California earned an average salary of $145,341 in 2025.

Average Consumer Research Manager Pay vs. Other Jobs

Consumer Research Manager earned an average salary of $118,460 in 2025. Other jobs related to Consumer Research Manager earned the following average salary in March, 2025. Consumer Lending Senior Manager made $113,218 , Consumer Insights Manager made $124,700 , Consumer Research Analyst and Consumer Insights Supervisor made $73,700 and $106,300 respectively .

Relevant Jobs of Consumer Research Manager

Consumer Lending Senior Manager - Average Salary $113,218
Consumer Lending Senior Manager manages the consumer loan activity for multiple branches, teams, or geographic locations. Helps research, develop, communicate, and implement lending policies. Being a Consumer Lending Senior Manager analyzes lending data to identify risks, trends, and areas for improvement. Ensures lending volume and profit goals are met. Additionally, Consumer Lending Senior Manager develops a productive staff with training and coaching. Requires a bachelor's degree. Typically reports to a head of a unit/department. The Consumer Lending Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Consumer Lending Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.
Consumer Insights Manager - Average Salary $124,700
The Consumer Insights Manager synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives. Manages customer/consumer insight development, market research projects, and data analysis. Being a Consumer Insights Manager requires a bachelor's degree. Utilizes various methods including focus groups, surveys, competitor and industry research, to produce useful customer insight data and make recommendations to stakeholders. In addition, Consumer Insights Manager typically reports to a director. The Consumer Insights Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Consumer Insights Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Consumer Research Analyst - Average Salary $73,700
There is currently no job description for Consumer Research Analyst, be the first to submit the job responsibilities for Consumer Research Analyst.
Consumer Insights Supervisor - Average Salary $106,300
The Consumer Insights Supervisor monitors projects and initial results analysis to provide insights. Supervises customer market research projects and data analysis. Being a Consumer Insights Supervisor utilizes a variety of methods including focus groups, surveys, competitor and industry research to produce useful customer insight data and make recommendations to stakeholders. Ensures the quality and accuracy of studies, surveys, and other research. In addition, Consumer Insights Supervisor requires a bachelor's degree. Typically reports to a manager. The Consumer Insights Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Working as a Consumer Insights Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.
Consumer Insights Senior Manager - Average Salary $161,700
The Consumer Insights Senior Manager synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives. Leads customer/consumer insight development, market research projects, and data analysis. Being a Consumer Insights Senior Manager requires a bachelor's degree. Utilizes various methods including focus groups, surveys, competitor and industry research, to produce useful customer insight data and make recommendations to stakeholders. In addition, Consumer Insights Senior Manager typically reports to a director. The Consumer Insights Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Working as a Consumer Insights Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.