Digital and E-commerce Marketing Strategy Manager Salary in Alamogordo, NM

Digital Strategy Manager - Average Salary $121,830

The Digital Strategy Manager aids in the development of an Internet/extranet strategy and helps to coordinate effort across all IT functions to support company's business strategy. Identifies and designs an organization's strategic and long-range e-commerce goals. Being a Digital Strategy Manager requires a bachelor's degree in area of specialty. Provides insight on e-commerce business to top management for inclusion in overall business plan. In addition, Digital Strategy Manager typically reports to a manager or head of a unit/department. The Digital Strategy Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Working as a Digital Strategy Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.

Marketing Strategy Manager - Average Salary $110,253

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Digital Strategy Senior Manager - Average Salary $162,920

The Digital Strategy Senior Manager provides support for evaluating e-commerce investments & initiatives and facilitates the development of business cases and marketing plans. Implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Being a Digital Strategy Senior Manager partners with stakeholders across the organization to optimize digital channels. Compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. In addition, Digital Strategy Senior Manager plans and implements technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to a director. The Digital Strategy Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Working as a Digital Strategy Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.

Digital Marketing Senior Manager - Average Salary $155,963

Digital Marketing Senior Manager develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Senior Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Senior Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Digital Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.

Digital Marketing Manager - Average Salary $112,613

Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.