Director ECS Marketing Salary in Grand Rapids, MI

Ecs Technician - Average Salary $44,012

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Marketing Communications Director - Average Salary $192,587

Marketing Communications Director directs the implementation of an organization's marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Plans and evaluates themes, messaging, and branding to ensure consistency throughout all advertising, social media, and promotional communications. Being a Marketing Communications Director develops strategic messaging for specific advertising or promotional channels to effectively reach targeted customer segments. Promotes testing methodologies and frameworks to evaluate communications, determine effectiveness, and improve messaging to target customer segments. Additionally, Marketing Communications Director evaluates new channels, methods, and platforms to optimize marketing communications and recommend changes to programs or strategies. Oversees budget adherence and implements internal and external resources required for communication program delivery. Requires a bachelor's degree. Typically reports to senior management. The Marketing Communications Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communications Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.

Marketing Director - Average Salary $185,468

Marketing Director directs an organization's marketing objectives, strategies, programs, and policies. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. Oversees critical marketing functions, including market research, communications, and product planning. Additionally, Marketing Director develops operational processes and policies that streamline decision-making and promote collaboration between marketing functions. Monitors and controls budgets, resources, and teams to implement and execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrast

Director of Marketing - Average Salary $187,184

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Channel Marketing Director - Average Salary $195,940

Channel Marketing Director directs and oversees the third-party or channel marketing activities of a company's products and services. Assists with the development of channel-specific marketing strategies to increase brand visibility and awareness and reach new markets. Being a Channel Marketing Director develops materials to assist channel partners with onboarding, training, and product support to develop effective relationships and align marketing efforts. Allocates marketing budgets to different channels and monitors expenditures to ensure cost efficiency and budget adherence. Additionally, Channel Marketing Director monitors and analyzes sales data and marketing metrics and coordinates stakeholders to ensure effective campaign execution. Requires a bachelor's degree. Typically reports to senior management. The Channel Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Channel Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.