Director Social Strategy Salary in Detroit, MI

Director of Social Strategy - Average Salary $157,434

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Social Media Content and Marketing Strategy Director - Average Salary $189,800

The Social Media Content and Marketing Strategy Director develops social media best practices and guidelines. Leads the development and implementation of the organization's social media strategies and campaigns. Being a Social Media Content and Marketing Strategy Director utilizes data analytics tools and platforms to gather insights, measure campaign performance, and make data-driven decisions to optimize social media strategies. Oversees the planning, implementation, and analysis of social marketing campaigns, and ensures campaigns are aligned with established guidelines and objectives. In addition, Social Media Content and Marketing Strategy Director prepares regular reports and presentations for senior leadership. Identifies new trends and opportunities in top social platforms and builds strategies to engage with emerging platforms. Requires a bachelor's degree. Typically reports to senior management. The Social Media Content and Marketing Strategy Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Working as a Social Media Content and Marketing Strategy Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.

Social Media Strategy Manager - Average Salary $128,629

Social Media Strategy Manager manages a team that develops strategies to increase the number of followers, engagement, and brand recognition across social media platforms. Responsible for planning, developing, and implementing the overall social media strategy to support and improve online presence across social media platforms. Being a Social Media Strategy Manager identifies target audiences and schedules content postings to maximize social media exposure. Monitors the latest trends in social media channels and technologies. Additionally, Social Media Strategy Manager provides recommendations on how to best leverage new tools and services to improve campaign performance. Compiles data and creates reports that provide insights, optimizations, and future strategy development. Requires a bachelor's degree. Typically reports to a director. The Social Media Strategy Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Strategy Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

Social Media Strategy Senior Manager - Average Salary $171,639

Social Media Strategy Senior Manager leads a team that develops strategies to increase the number of followers, engagement, and brand recognition across social media platforms. Responsible for planning, developing, and implementing the overall social media strategy to support and improve online presence across social media platforms. Being a Social Media Strategy Senior Manager identifies target audiences and schedules content postings to maximize social media exposure. Monitors the latest trends in social media channels and technologies. Additionally, Social Media Strategy Senior Manager provide recommendations on how to best leverage new tools and services to improve campaign performance. Compiles data and creates reports that provide insights, optimizations, and future strategy development. Requires a bachelor's degree. Typically reports to a director. The Social Media Strategy Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Social Media Strategy Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.

Social Media Communications Director - Average Salary $189,713

Social Media Communications Director leads the development and implementation of the organization's social media strategies and campaigns. Develops social media best practices and guidelines. Being a Social Media Communications Director oversees the planning, implementation, and analysis of social marketing campaigns, and ensures campaigns are aligned with established guidelines and objectives. Utilizes data analytics tools and platforms to gather insights, measure campaign performance, and make data-driven decisions to optimize social media strategies. Additionally, Social Media Communications Director prepares regular reports and presentations for senior leadership. Identifies new trends and opportunities in top social platforms and builds strategies to engage with emerging platforms. Requires a bachelor's degree. Typically reports to senior management. The Social Media Communications Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Social Media Communications Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.