How Much Does a Director Social Strategy make?

Director Social Strategy made a median salary around $191,919 in March, 2025. The best-paid 25 percent made $214,439 probably that year, while the lowest-paid 25 percent made around $171,911. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
25% $171,911 10% $153,695 90% $234,943 75% $214,439 $191,919 50%(Median)
Check out Director Social Strategy jobs in San Francisco, California

Director of Brand Strategy

24 Seven Talent - San Diego, CA

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Best-Paying Cities for Director Social Strategy

The metropolitan areas that pay the highest salary in the Director Social Strategy profession are San Jose , Santa Clara , Saratoga , Sunnyvale , Los Gatos .
San Jose, CA $192,686
Santa Clara, CA $192,686
Saratoga, CA $192,686
Sunnyvale, CA $192,686
Los Gatos, CA $192,686

Best-Paying States for Director Social Strategy

The states and districts that pay Director Social Strategy the highest salary are District of Columbia (around $170,884) , California (around $169,349) , New Jersey (around $168,274) , Alaska (around $167,200) , and Massachusetts (around $167,046) .
District of Columbia $170,884
California $169,349
New Jersey $168,274
Alaska $167,200
Massachusetts $167,046

What is the Career Path of Director Social Strategy?

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

The first career path typically progresses to Social Media Communications Director.

Frequently Asked Questions for Director Social Strategy

Q: What is the salary range of Director Social Strategy in San Francisco, CA?
A: In 2025 , the lowest-paid Director Social Strategy in San Francisco, CA earned an average annual salary of $171,911 , while the highest-paid made $214,439.
Q: What is the salary for a Director Social Strategy in California?
A: Director Social Strategy employed in California earned an average salary of $169,349 in 2025.

Average Director Social Strategy Pay vs. Other Jobs

Director Social Strategy earned an average salary of $191,919 in 2025. Other jobs related to Director Social Strategy earned the following average salary in March, 2025. Director of Social Strategy made $195,231 , Social Media Content and Marketing Strategy Director made $235,300 , Social Media Strategy Manager and Social Media Strategy Senior Manager made $159,510 and $212,845 respectively .

Relevant Jobs of Director Social Strategy

Director of Social Strategy - Average Salary $195,231
There is currently no job description for Director of Social Strategy, be the first to submit the job responsibilities for Director of Social Strategy.
The Social Media Content and Marketing Strategy Director develops social media best practices and guidelines. Leads the development and implementation of the organization's social media strategies and campaigns. Being a Social Media Content and Marketing Strategy Director utilizes data analytics tools and platforms to gather insights, measure campaign performance, and make data-driven decisions to optimize social media strategies. Oversees the planning, implementation, and analysis of social marketing campaigns, and ensures campaigns are aligned with established guidelines and objectives. In addition, Social Media Content and Marketing Strategy Director prepares regular reports and presentations for senior leadership. Identifies new trends and opportunities in top social platforms and builds strategies to engage with emerging platforms. Requires a bachelor's degree. Typically reports to senior management. The Social Media Content and Marketing Strategy Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Working as a Social Media Content and Marketing Strategy Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
Social Media Strategy Manager - Average Salary $159,510
Social Media Strategy Manager manages a team that develops strategies to increase the number of followers, engagement, and brand recognition across social media platforms. Responsible for planning, developing, and implementing the overall social media strategy to support and improve online presence across social media platforms. Being a Social Media Strategy Manager identifies target audiences and schedules content postings to maximize social media exposure. Monitors the latest trends in social media channels and technologies. Additionally, Social Media Strategy Manager provides recommendations on how to best leverage new tools and services to improve campaign performance. Compiles data and creates reports that provide insights, optimizations, and future strategy development. Requires a bachelor's degree. Typically reports to a director. The Social Media Strategy Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Strategy Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Social Media Strategy Senior Manager - Average Salary $212,845
Social Media Strategy Senior Manager leads a team that develops strategies to increase the number of followers, engagement, and brand recognition across social media platforms. Responsible for planning, developing, and implementing the overall social media strategy to support and improve online presence across social media platforms. Being a Social Media Strategy Senior Manager identifies target audiences and schedules content postings to maximize social media exposure. Monitors the latest trends in social media channels and technologies. Additionally, Social Media Strategy Senior Manager provide recommendations on how to best leverage new tools and services to improve campaign performance. Compiles data and creates reports that provide insights, optimizations, and future strategy development. Requires a bachelor's degree. Typically reports to a director. The Social Media Strategy Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Social Media Strategy Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.
Social Media Communications Director - Average Salary $235,259
Social Media Communications Director leads the development and implementation of the organization's social media strategies and campaigns. Develops social media best practices and guidelines. Being a Social Media Communications Director oversees the planning, implementation, and analysis of social marketing campaigns, and ensures campaigns are aligned with established guidelines and objectives. Utilizes data analytics tools and platforms to gather insights, measure campaign performance, and make data-driven decisions to optimize social media strategies. Additionally, Social Media Communications Director prepares regular reports and presentations for senior leadership. Identifies new trends and opportunities in top social platforms and builds strategies to engage with emerging platforms. Requires a bachelor's degree. Typically reports to senior management. The Social Media Communications Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Social Media Communications Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.