How Much Does a General Brand Manager make?

General Brand Manager made a median salary around $140,088 in December, 2024. The best-paid 25 percent made $156,829 probably that year, while the lowest-paid 25 percent made around $124,082. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
25% $124,082 10% $109,509 90% $172,071 75% $156,829 $140,088 50%(Median)
Check out General Brand Manager jobs in Lansing, Michigan

General Manager (St. Clair Shores, MI)

Great Lakes Ace Hardware, Inc. - St. Clair Shores, MI

General Manager (Walker, MI)

Great Lakes Ace Hardware, Inc. - Walker, MI

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Best-Paying Cities for General Brand Manager

The metropolitan areas that pay the highest salary in the General Brand Manager profession are Saline , Ypsilanti , Ann Arbor , Dexter , Salem .
Saline, MI $148,482
Ypsilanti, MI $148,482
Ann Arbor, MI $148,482
Dexter, MI $148,482
Salem, MI $148,337

Best-Paying States for General Brand Manager

The states and districts that pay General Brand Manager the highest salary are District of Columbia (around $161,072) , California (around $159,625) , New Jersey (around $158,612) , Alaska (around $157,599) , and Massachusetts (around $157,454) .
District of Columbia $161,072
California $159,625
New Jersey $158,612
Alaska $157,599
Massachusetts $157,454

What is the Career Path of General Brand Manager?

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For General Brand Manager, the first career path typically starts with a Category Management Senior Manager position , and then progresses to VP of Category Management.

The second career path typically progresses to Managed Care Marketing Manager.

The third career path typically progresses to Media Product Development Manager.

Additionally, the fourth career path typically starts with a Product/Brand Marketing Senior Manager position , and then progresses to VP of Product/Brand Marketing.

Besides, General Brand Manager can also turn to other related jobs, including Brand Manager , Product/Brand Management Manager , Manager of Advertising and Brand and Licensing Brand Manager .

Frequently Asked Questions for General Brand Manager

Q: What is the salary range of General Brand Manager in Lansing, MI?
A: In 2024 , the lowest-paid General Brand Manager in Lansing, MI earned an average annual salary of $124,082 , while the highest-paid made $156,829.
Q: What is the salary for a General Brand Manager in California?
A: General Brand Manager employed in California earned an average salary of $159,625 in 2024.

Average General Brand Manager Pay vs. Other Jobs

General Brand Manager earned an average salary of $140,088 in 2024. Other jobs related to General Brand Manager earned the following average salary in December, 2024. Brand Manager made $130,450 , Product/Brand Management Manager made $143,107 , Manager of Advertising and Brand and Licensing Brand Manager made $120,480 and $92,979 respectively .

Relevant Jobs of General Brand Manager

Brand Manager - Average Salary $130,450
There is currently no job description for Brand Manager, be the first to submit the job responsibilities for Brand Manager.
Product/Brand Management Manager - Average Salary $143,107
Product/Brand Management Manager manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Implements standard operating procedures to guide the forecasting of demand and profitability for potential products and drive branding and marketing strategies. Being a Product/Brand Management Manager reviews marketing metrics and customer feedback to understand market trends and customer behavior and drive decision-making. Leads and mentors the product management team and acts as a point of guidance for complex or unusual issues. Additionally, Product/Brand Management Manager collaborates with marketing and product development departments to ensure business and customer needs are incorporated into product design and marketing campaigns. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Management Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Product/Brand Management Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Manager of Advertising and Brand - Average Salary $120,480
The Manager of Advertising and Brand works with internal groups (ex. Responsible for the development and implementation of the company's advertising strategy through various advertising media. Being a Manager of Advertising and Brand initiates and manages discussions and sales with sponsors and agencies. Sales, Marketing, Product Managers) to develop strategic advertising plan to produce effective promotional material and monitors campaign results. In addition, Manager of Advertising and Brand is responsible for managing the company imaging/branding in all marketing materials including logos, collateral, and media kits. Typically requires a bachelor's degree. Typically reports to a head of a unit/department. The Manager of Advertising and Brand manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Working as a Manager of Advertising and Brand typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.
Licensing Brand Manager - Average Salary $92,979
There is currently no job description for Licensing Brand Manager, be the first to submit the job responsibilities for Licensing Brand Manager.
Manager, Brand Communications - Average Salary $139,723
There is currently no job description for Manager, Brand Communications, be the first to submit the job responsibilities for Manager, Brand Communications.