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The Digital Metrics/Analytics Marketing Manager develops and delivers marketing strategies to attract customers to company website, online presence and promote online products or services. Manages a team of professionals responsible for digital marketing. Being a Digital Metrics/Analytics Marketing Manager analyzes online statistics and marketing campaigns and identifies the best practice to optimize online marketing performance. Designs and implements marketing campaigns to enhance influence of online products or services. In addition, Digital Metrics/Analytics Marketing Manager oversees development of e-marketing content and exploration of sales channels. Requires a bachelor's degree. Typically reports to head of a unit. The Digital Metrics/Analytics Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Working as a Digital Metrics/Analytics Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.
The Digital Metrics/Analytics Marketing Senior Manager utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Being a Digital Metrics/Analytics Marketing Senior Manager employs social media, email, and mobile marketing campaigns. Leads the development, curation, and deployment of compelling content to attract visitors and promote sales. In addition, Digital Metrics/Analytics Marketing Senior Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Metrics/Analytics Marketing Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Working as a Digital Metrics/Analytics Marketing Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.
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