Supervises the daily activities of an organization's marketing function. Coordinates and delegates workflow to support marketing initiatives and ensure timely and effective execution. Assists with planning and developing marketing materials, campaigns, and promotions. Incorporates the marketing vision into specific action plans, tasks, and tactics. Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. Leads the collection and analysis of marketing data to track and evaluate marketing strategies or initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Trains, develops, and coaches marketing teams. Requires a bachelor's degree. Typically reports to a manager. Supervises a small group of para-professional staff in an organization characterized by highly transactional or repetitive processes. Contributes to the development of processes and procedures. Typically requires 3 years experience in the related area as an individual contributor. Thorough knowledge of functional area under supervision.
Manages an organization's marketing objectives, strategies, programs, and policies. Translates and communicates the marketing vision into specific projects, action plans, and tactics. Assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. Oversees critical marketing functions to ensure information and support for programs. Establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Leads an organization's marketing communications strategy and program development, encompassing advertising, branding, product promotion, and regulatory matters. Provides strategic guidance and oversight to develop consistent themes, messaging, and branding and ensures all advertising, social media, and promotional communications align with the organization's mission and business objectives. Collaborates with business leaders and cross-functional stakeholders to understand products, customers, and competitive strengths and develops optimal marketing communications and messaging. Assists with budget development and directs internal and external resources for effective communication program delivery. Ensures efficient processes for the regulatory review and approval of communication materials. Requires a bachelor's degree. Typically reports to top management. Manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head.
Leads an organization's marketing communications strategy and program development, encompassing advertising, branding, product promotion, and regulatory matters. Provides strategic guidance and oversight to develop consistent themes, messaging, and branding and ensures all advertising, social media, and promotional communications align with the organization's mission and business objectives. Collaborates with business leaders and cross-functional stakeholders to understand products, customers, and competitive strengths and develops optimal marketing communications and messaging. Assists with budget development and directs internal and external resources for effective communication program delivery. Ensures efficient processes for the regulatory review and approval of communication materials. Requires a bachelor's degree. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.
Manages an organization's marketing communication strategies to promote a company's brand, products, or services to its target audience. Designs consistent themes, messaging, and branding throughout all advertising, social media, and promotional communications. Develops strategic messaging for specific advertising or promotional channels to effectively reach targeted customer segments. Implements efficient processes for the regulatory review and approval of communication materials. Explores and adopts new channels, methods, and platforms to optimize marketing communications. Researches and coordinates trade shows, special events, and conferences to showcase products and amplify messaging. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.