Marketing Manager NCCER&Brady Salary in Iowa

Marketing Manager - Average Salary $110,980

Manages an organization's marketing objectives, strategies, programs, and policies. Translates and communicates the marketing vision into specific projects, action plans, and tactics. Assists with planning and developing marketing materials, campaigns, and promotions and manages schedules and expenditures. Oversees critical marketing functions to ensure information and support for programs. Establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes. Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

Marketing Communications Manager - Average Salary $104,285

Manages an organization's marketing communication strategies to promote a company's brand, products, or services to its target audience. Designs consistent themes, messaging, and branding throughout all advertising, social media, and promotional communications. Develops strategic messaging for specific advertising or promotional channels to effectively reach targeted customer segments. Implements efficient processes for the regulatory review and approval of communication materials. Explores and adopts new channels, methods, and platforms to optimize marketing communications. Researches and coordinates trade shows, special events, and conferences to showcase products and amplify messaging. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

Marketing I.S. Manager - Average Salary $115,176

Supports sales and marketing initiatives/objectives by designing, implementing, and administering electronic data information systems. Stays abreast of new technologies and changes in the marketing environment to best serve the objectives of the organization. Requires a bachelor's degree. Typically reports to a manager or head of a unit/department. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.

Marketing Communications Senior Manager - Average Salary $137,691

Manages an organization's marketing communication strategies to promote a company's brand, products, or services to its target audience. Designs consistent themes, messaging, and branding throughout all advertising, social media, and promotional communications. Develops strategic messaging for specific advertising or promotional channels to effectively reach targeted customer segments. Implements efficient processes for the regulatory review and approval of communication materials. Explores and adopts new channels, methods, and platforms to optimize marketing communications. Researches and coordinates trade shows, special events, and conferences to showcase products and amplify messaging. Requires a bachelor's degree. Typically reports to a director. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.

Channel Marketing Manager - Average Salary $115,188

Manages the third-party or channel marketing activities of a company's products and services. Implements channel-specific marketing strategies to increase brand visibility and awareness and reach new markets. Analyzes sales and marketing metrics to determine the effectiveness of marketing channels, measure the return on investment (ROI), and adjust or improve the marketing strategy. Guides and oversees the research of competitor activities, industry trends, and consumer behaviors to identify joint partner or channel opportunities. Administers materials to assist channel partners with onboarding, training, and product support to develop effective relationships and align marketing efforts. Evaluates marketing proposals and monitors and manages the allocated channel marketing budget. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.