How Much Does an Online Merchandising Strategy Manager make?

Online Merchandising Strategy Manager made a median salary around $131,752 in March, 2025. The best-paid 25 percent made $151,661 probably that year, while the lowest-paid 25 percent made around $113,610. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
25% $113,610 10% $97,092 90% $169,786 75% $151,661 $131,752 50%(Median)
Check out Online Merchandising Strategy Manager jobs in Green Bay, Wisconsin

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Best-Paying Cities for Online Merchandising Strategy Manager

The metropolitan areas that pay the highest salary in the Online Merchandising Strategy Manager profession are Almena , Amery , Baldwin , Balsam Lake , Barron .
Almena, WI $145,286
Amery, WI $145,286
Baldwin, WI $145,286
Balsam Lake, WI $145,286
Barron, WI $145,286

Best-Paying States for Online Merchandising Strategy Manager

The states and districts that pay Online Merchandising Strategy Manager the highest salary are District of Columbia (around $153,711) , California (around $152,330) , New Jersey (around $151,363) , Alaska (around $150,396) , and Massachusetts (around $150,258) .
District of Columbia $153,711
California $152,330
New Jersey $151,363
Alaska $150,396
Massachusetts $150,258

What is the Career Path of Online Merchandising Strategy Manager?

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Online Merchandising Strategy Manager, the upper level is E-commerce Strategy Senior Manager , and then progresses to E-commerce Strategy Director
Besides, Online Merchandising Strategy Manager can also turn to other related jobs, including Online Merchandising Manager , Online Content Strategy Manager , Online Sales Strategy Manager and Merchandising Manager Franchise Strategy .

Frequently Asked Questions for Online Merchandising Strategy Manager

Q: What is the salary range of Online Merchandising Strategy Manager in Green Bay, WI?
A: In 2025 , the lowest-paid Online Merchandising Strategy Manager in Green Bay, WI earned an average annual salary of $113,610 , while the highest-paid made $151,661.
Q: What is the salary for an Online Merchandising Strategy Manager in California?
A: Online Merchandising Strategy Manager employed in California earned an average salary of $152,330 in 2025.

Average Online Merchandising Strategy Manager Pay vs. Other Jobs

Online Merchandising Strategy Manager earned an average salary of $131,752 in 2025. Other jobs related to Online Merchandising Strategy Manager earned the following average salary in March, 2025. Online Merchandising Manager made $112,822 , Online Content Strategy Manager made $121,790 , Online Sales Strategy Manager and Merchandising Manager Franchise Strategy made $130,290 and $118,100 respectively .

Relevant Jobs of Online Merchandising Strategy Manager

Online Merchandising Manager - Average Salary $112,822
Online Merchandising Manager develops strategy and manage the execution of online/site merchandising to achieve online marketing and sales goals. Creates and optimizes the product assortments and categories for the online product catalog. Being an Online Merchandising Manager utilizes analytics to monitor traffic, customer behavior, sales trends, and feedback and to gain customer insights. Ensures that merchandise plans support key strategic initiatives, launches, top sellers, seasonal campaigns and trends. Additionally, Online Merchandising Manager collaborates on the development of open to buy inventory (OTB) and purchasing plans and budgets. Recommends site and usability enhancements. Requires a bachelor's degree in marketing, merchandising, business or other related field. Typically reports to a manager or head of a unit/department. The Online Merchandising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Online Merchandising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Online Content Strategy Manager - Average Salary $121,790
The Online Content Strategy Manager is responsible for planning, developing, and implementing the overall social media strategy to support and improve online presence across social media platforms. Manages a team that develops strategies to increase the number of followers, engagement, and brand recognition across social media platforms. Being a Online Content Strategy Manager monitors the latest trends in social media channels and technologies. Identifies target audiences and schedules content postings to maximize social media exposure. In addition, Online Content Strategy Manager provides recommendations on how to best leverage new tools and services to improve campaign performance. Compiles data and creates reports that provide insights, optimizations, and future strategy development. Requires a bachelor's degree. Typically reports to a director. The Online Content Strategy Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Online Content Strategy Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Online Sales Strategy Manager - Average Salary $130,290
The Online Sales Strategy Manager provides support for evaluating e-commerce investments & initiatives and facilitates the development of business cases and marketing plans. Implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Being an Online Sales Strategy Manager partners with stakeholders across the organization to optimize digital channels. Compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. In addition, Online Sales Strategy Manager plans and implements technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to a director. The Online Sales Strategy Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as an Online Sales Strategy Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Merchandising Manager Franchise Strategy - Average Salary $118,100
There is currently no job description for Merchandising Manager Franchise Strategy, be the first to submit the job responsibilities for Merchandising Manager Franchise Strategy.
Online Sales Strategy Analyst - Average Salary $73,890
The Online Sales Strategy Analyst compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. Supports the planning of organizational long-term and short-term e-commerce sales growth goals. Being an Online Sales Strategy Analyst coordinates with stakeholders across the organization to optimize digital channels. Assists with the development of business cases and marketing plans. In addition, Online Sales Strategy Analyst participates in implementing technical projects for improvements to customer experience, new e-commerce features and offerings. Typically requires a bachelor's degree. Typically reports to a manager. Being an Online Sales Strategy Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as an Online Sales Strategy Analyst typically requires 2-4 years of related experience.