Online Merchandising Manager develops strategy and manage the execution of online/site merchandising to achieve online marketing and sales goals. Creates and optimizes the product assortments and categories for the online product catalog. Being an Online Merchandising Manager utilizes analytics to monitor traffic, customer behavior, sales trends, and feedback and to gain customer insights. Ensures that merchandise plans support key strategic initiatives, launches, top sellers, seasonal campaigns and trends. Additionally, Online Merchandising Manager collaborates on the development of open to buy inventory (OTB) and purchasing plans and budgets. Recommends site and usability enhancements. Requires a bachelor's degree in marketing, merchandising, business or other related field. Typically reports to a manager or head of a unit/department. The Online Merchandising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Online Merchandising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
The Online Content Strategy Manager is responsible for planning, developing, and implementing the overall social media strategy to support and improve online presence across social media platforms. Manages a team that develops strategies to increase the number of followers, engagement, and brand recognition across social media platforms. Being a Online Content Strategy Manager monitors the latest trends in social media channels and technologies. Identifies target audiences and schedules content postings to maximize social media exposure. In addition, Online Content Strategy Manager provides recommendations on how to best leverage new tools and services to improve campaign performance. Compiles data and creates reports that provide insights, optimizations, and future strategy development. Requires a bachelor's degree. Typically reports to a director. The Online Content Strategy Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Online Content Strategy Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
The Online Sales Strategy Manager provides support for evaluating e-commerce investments & initiatives and facilitates the development of business cases and marketing plans. Implements the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Being an Online Sales Strategy Manager partners with stakeholders across the organization to optimize digital channels. Compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. In addition, Online Sales Strategy Manager plans and implements technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to a director. The Online Sales Strategy Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as an Online Sales Strategy Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
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The Online Sales Strategy Analyst compiles data and analytics to study traffic, trends, customer touchpoints, and pain points used to analyze opportunities for innovation and expansion of customer engagement and revenue. Supports the planning of organizational long-term and short-term e-commerce sales growth goals. Being an Online Sales Strategy Analyst coordinates with stakeholders across the organization to optimize digital channels. Assists with the development of business cases and marketing plans. In addition, Online Sales Strategy Analyst participates in implementing technical projects for improvements to customer experience, new e-commerce features and offerings. Typically requires a bachelor's degree. Typically reports to a manager. Being an Online Sales Strategy Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as an Online Sales Strategy Analyst typically requires 2-4 years of related experience.