How Much Does a Performance Media Strategist make?

Performance Media Strategist made a median salary around $72,656 in April, 2025. The best-paid 25 percent made $82,550 probably that year, while the lowest-paid 25 percent made around $63,992. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
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Best-Paying Cities for Performance Media Strategist

The metropolitan areas that pay the highest salary in the Performance Media Strategist profession are Almena , Amery , Baldwin , Balsam Lake , Barron .
Almena, WI $76,637
Amery, WI $76,637
Baldwin, WI $76,637
Balsam Lake, WI $76,637
Barron, WI $76,637

Best-Paying States for Performance Media Strategist

The states and districts that pay Performance Media Strategist the highest salary are District of Columbia (around $81,778) , California (around $81,467) , Massachusetts (around $80,382) , Washington (around $80,086) , and New Jersey (around $80,057) .
District of Columbia $81,778
California $81,467
Massachusetts $80,382
Washington $80,086
New Jersey $80,057

What is the Career Path of Performance Media Strategist?

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Performance Media Strategist, the first career path typically starts with an Advertising Coordinator III position , and then progresses to SVP of Advertising.

Additionally, the second career path typically starts with a Media Planning Analyst III position , and then progresses to Media Supervisor.

Besides, Performance Media Strategist can also turn to other related jobs, including Social Media Strategist I , Social Media Strategist III , Social Media Strategist II and Media Strategist .

Frequently Asked Questions for Performance Media Strategist

Q: What is the salary range of Performance Media Strategist in Wisconsin?
A: In 2025 , the lowest-paid Performance Media Strategist in Wisconsin earned an average annual salary of $63,992 , while the highest-paid made $82,550.
Q: What is the salary for a Performance Media Strategist in California?
A: Performance Media Strategist employed in California earned an average salary of $81,467 in 2025.

Average Performance Media Strategist Pay vs. Other Jobs

Performance Media Strategist earned an average salary of $72,656 in 2025. Other jobs related to Performance Media Strategist earned the following average salary in April, 2025. Social Media Strategist I made $58,140 , Social Media Strategist III made $89,728 , Social Media Strategist II and Media Strategist made $68,780 and $72,656 respectively .

Relevant Jobs of Performance Media Strategist

Social Media Strategist I - Average Salary $58,140
Develops strategies to improve the number of followers, engagement, and brand recognition across social media platforms. Researches target audiences and collaborates with the marketing/social media team to develop effective strategies. Innovates ways to engage online influencers to drive brand awareness. Tracks performance of various social media initiatives and develops/implements changes to improve business results. Identifies new social media trends that can benefit the organization. Creates reports and presentations to communicate findings. Requires a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience.
Social Media Strategist III - Average Salary $89,728
Develops strategies to improve the number of followers, engagement, and brand recognition across social media platforms. Researches target audiences and collaborates with the marketing/social media team to develop effective strategies. Innovates ways to engage online influencers to drive brand awareness. Tracks performance of various social media initiatives and develops/implements changes to improve business results. Identifies new social media trends that can benefit the organization. Creates reports and presentations to communicate findings. Requires a bachelor's degree. Typically reports to a manager. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience.
Social Media Strategist II - Average Salary $68,780
Develops strategies to improve the number of followers, engagement, and brand recognition across social media platforms. Researches target audiences and collaborates with the marketing/social media team to develop effective strategies. Innovates ways to engage online influencers to drive brand awareness. Tracks performance of various social media initiatives and develops/implements changes to improve business results. Identifies new social media trends that can benefit the organization. Creates reports and presentations to communicate findings. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience.
Media Strategist - Average Salary $72,656
There is currently no job description for Media Strategist, be the first to submit the job responsibilities for Media Strategist.
Performance Media Manager - Average Salary $136,597
The Performance Media Manager is responsible for developing and implementing digital advertising strategies to drive customer acquisition and revenue growth. They will oversee the planning, execution, and optimization of paid media campaigns across various channels such as search, display, social, and video. The Performance Media Manager will analyze campaign performance data to identify opportunities for improvement and make data-driven decisions to maximize ROI. They will also collaborate with cross-functional teams to ensure alignment with overall marketing and business objectives. Additionally, the Performance Media Manager will stay up-to-date on industry trends and best practices to continuously improve campaign performance.