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The PR Manager maintains favorable public image for employer or client by communicating programs, accomplishments, and/or points of view. Develops and implements policies and procedures for the public relations department. Being a PR Manager prepares and distributes news releases, fact sheets, scripts, etc. to media outlets. Evaluates all forms of communications before release to ensure accuracy and appropriateness of message and authorizes release. In addition, PR Manager requires a bachelor's degree. Typically reports to a head of a unit/department. The PR Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Working as a PR Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.
The PR Director manages media relations, announcements, editorial placement, and speaking opportunities. Directs and implements a company's public relations strategies. Being a PR Director develops press releases, white papers and supporting materials. Evaluates and authorizes all forms of communication regarding the organization for release to the public. In addition, PR Director requires a bachelor's degree. Typically reports to top management. The PR Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Working as a PR Director typically requires 5+ years of managerial experience.