Product Marketing Salary in Lexington, KY

SVP of Product Marketing - Average Salary $261,810

The SVP of Product Marketing leads the strategic planning and development of marketing activities to align with organizational goals and objectives. Oversees the long-term marketing direction for an organization's products or brand. Being a SVP of Product Marketing reviews internal metrics to understand market demands, technology trends, and the competitive field and develops an effective marketing strategy. Develops and approves the policies and procedures utilized in the design and implementation of marketing activities. In addition, SVP of Product Marketing develops budget, resources, and teams to execute short-term and long-term objectives. Requires a bachelor's degree. Typically reports to Chief Executive Officer (CEO). The SVP of Product Marketing manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head.

Product Marketing Supervisor - Average Salary $112,190

The Product Marketing Supervisor analyzes brand performance, brand competitiveness, and product trends in the marketplace and enacts sales strategies for a brand. Leads the implementation of marketing activities to maximize sales of a brand. Being a Product Marketing Supervisor requires a bachelor's degree. Works with sales teams to implement appropriate sales strategies. In addition, Product Marketing Supervisor typically reports to a manager or head of a unit/department. The Product Marketing Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Working as a Product Marketing Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.

Product Marketing Director - Average Salary $192,790

The Product Marketing Director is responsible for managing the strategic product roadmap, product development, product launch, and product marketing in order to gain maximum benefit from each product. Directs and oversees all aspects of product life cycle management and brand management including understanding market demands, technology trends, and the competitive field. Being a Product Marketing Director ensures product and brand initiatives support the organization's public image. Oversees the development and reconfiguration of brand and product management strategies within an organization. In addition, Product Marketing Director typically requires a bachelor's degree. Typically reports to top management. The Product Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Working as a Product Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.

VP of Product Marketing - Average Salary $228,400

The VP of Product Marketing reviews internal metrics to understand market demands, technology trends, and the competitive field and develop an effective marketing strategy. Leads, plans, and directs all aspects of the implementation of marketing activities to maximize sales of a brand. Being a VP of Product Marketing researches target customers and identifies effective marketing channels to promote products or brand. Designs product and brand initiatives to align with greater organizational strategy and direction. In addition, VP of Product Marketing reviews and approves project schedules and required resources to ensure marketing campaigns are within budget and executed on time. Develops the policies and procedures utilized in the design and implementation of marketing activities. Requires a bachelor's degree. Typically reports to senior management. The VP of Product Marketing manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Working as a VP of Product Marketing typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.

Product Marketing Manager - Average Salary $133,213

The Product Marketing Manager analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis. Manages, develops, and implements marketing activities to maximize sales of an assigned brand. Being a Product Marketing Manager ensures product and brand initiatives support the organization's public image. Works with sales teams to identify and implement appropriate sales strategies. In addition, Product Marketing Manager may require a bachelor's degree. Typically reports to a senior manager. The Product Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Product Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.