How Much Does a Programmatic Strategist make?

Programmatic Strategist made a median salary around $74,008 in April, 2025. The best-paid 25 percent made $84,085 probably that year, while the lowest-paid 25 percent made around $65,183. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Check out Programmatic Strategist jobs in Fresno, California

Programmatic Digital Marketing Strategist

The Wonderful Company - Los Angeles, CA

Nurse Manager

Centennial Post Acute - ANCHORAGE, AK

download asset banner
Facing Salary Structure Challenges? Let Our Expert Guide You
The job market is increasingly challenging. Our whitepaper, Navigating the Challenges of Creating Salary Structures, offers guidance on creating salary structures. Provide your phone number and work email to download the full version.
We will handle your contact details in line with our Privacy Policy. If you prefer not to receive marketing emails from Salary.com, you can opt-out out of marketing communications at any time by clicking unsubscribe.

Best-Paying Cities for Programmatic Strategist

The metropolitan areas that pay the highest salary in the Programmatic Strategist profession are San Jose , Santa Clara , Sunnyvale , Los Gatos , Milpitas .
San Jose, CA $93,159
Santa Clara, CA $93,159
Sunnyvale, CA $93,159
Los Gatos, CA $93,159
Milpitas, CA $93,159

Best-Paying States for Programmatic Strategist

The states and districts that pay Programmatic Strategist the highest salary are District of Columbia (around $81,778) , California (around $81,467) , Massachusetts (around $80,382) , Washington (around $80,086) , and New Jersey (around $80,057) .
District of Columbia $81,778
California $81,467
Massachusetts $80,382
Washington $80,086
New Jersey $80,057

What is the Career Path of Programmatic Strategist?

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Programmatic Strategist, the first career path typically starts with an Advertising Coordinator III position , and then progresses to SVP of Advertising.

Additionally, the second career path typically starts with a Media Planning Analyst III position , and then progresses to Media Supervisor.

Besides, Programmatic Strategist can also turn to other related jobs, including Programmatic Manager , Programmatic Trader , Programmatic Advertising and Programmatic Associate .

Frequently Asked Questions for Programmatic Strategist

Q: What is the salary range of Programmatic Strategist in Fresno, CA?
A: In 2025 , the lowest-paid Programmatic Strategist in Fresno, CA earned an average annual salary of $65,183 , while the highest-paid made $84,085.
Q: What is the salary for a Programmatic Strategist in California?
A: Programmatic Strategist employed in California earned an average salary of $81,467 in 2025.

Average Programmatic Strategist Pay vs. Other Jobs

Programmatic Strategist earned an average salary of $74,008 in 2025. Other jobs related to Programmatic Strategist earned the following average salary in April, 2025. Programmatic Manager made $155,525 , Programmatic Trader made $73,214 , Programmatic Advertising and Programmatic Associate made $116,366 and $189,229 respectively .

Relevant Jobs of Programmatic Strategist

Programmatic Manager - Average Salary $155,525
There is currently no job description for Programmatic Manager, be the first to submit the job responsibilities for Programmatic Manager.
Programmatic Trader - Average Salary $73,214
There is currently no job description for Programmatic Trader, be the first to submit the job responsibilities for Programmatic Trader.
Programmatic Advertising - Average Salary $116,366
Programmatic advertising is a digital marketing strategy that involves using automated technology to buy and place ads in real time, targeting specific audiences based on their demographics, behavior, and interests. This involves using data and algorithms to optimize ad placements and maximize the effectiveness of advertising campaigns. Programmatic advertising professionals are responsible for managing and optimizing ad campaigns, analyzing data to make informed decisions, and staying up to date with industry trends and best practices to ensure the success of their advertising efforts. They work closely with marketing teams, ad agencies, and technology vendors to execute and monitor programmatic advertising campaigns across various digital platforms.
Programmatic Associate - Average Salary $189,229
There is currently no job description for Programmatic Associate, be the first to submit the job responsibilities for Programmatic Associate.
Programmatic Buyer - Average Salary $74,206
There is currently no job description for Programmatic Buyer, be the first to submit the job responsibilities for Programmatic Buyer.