How Much Does a Search Engine Optimization Specialist make?

Search Engine Optimization Specialist made a median salary around $74,431 in April, 2025. The best-paid 25 percent made $82,236 probably that year, while the lowest-paid 25 percent made around $67,973. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Check out Search Engine Optimization Specialist jobs in Kentucky

Diesel Engine Mechanic (Machinist)

Canadian National Railway - STEVENS POINT, WI

Diesel Engine Mechanic (Machinist)

Canadian National Railway - FOND DU LAC, WI

Manager Practice Optimization

SCA Health - MYRTLE POINT, OR

Full Time Engine Machinist

Arnold Motor Supply - CARROLL, IA

download asset banner
Facing Salary Structure Challenges? Let Our Expert Guide You
The job market is increasingly challenging. Our whitepaper, Navigating the Challenges of Creating Salary Structures, offers guidance on creating salary structures. Provide your phone number and work email to download the full version.
We will handle your contact details in line with our Privacy Policy. If you prefer not to receive marketing emails from Salary.com, you can opt-out out of marketing communications at any time by clicking unsubscribe.

Best-Paying Cities for Search Engine Optimization Specialist

The metropolitan areas that pay the highest salary in the Search Engine Optimization Specialist profession are Bellevue , Covington , Dayton , Erlanger , Fort Thomas .
Bellevue, KY $76,859
Covington, KY $76,859
Dayton, KY $76,859
Erlanger, KY $76,859
Fort Thomas, KY $76,859

Best-Paying States for Search Engine Optimization Specialist

The states and districts that pay Search Engine Optimization Specialist the highest salary are District of Columbia (around $87,577) , California (around $87,245) , Massachusetts (around $86,082) , Washington (around $85,766) , and New Jersey (around $85,734) .
District of Columbia $87,577
California $87,245
Massachusetts $86,082
Washington $85,766
New Jersey $85,734

What is the Career Path of Search Engine Optimization Specialist?

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Search Engine Optimization Specialist, the upper level is Search Engine Optimization Specialist II , and then progresses to Search Engine Optimization Specialist III

Frequently Asked Questions for Search Engine Optimization Specialist

Q: What is the salary range of Search Engine Optimization Specialist in Kentucky?
A: In 2025 , the lowest-paid Search Engine Optimization Specialist in Kentucky earned an average annual salary of $67,973 , while the highest-paid made $82,236.
Q: What is the salary for a Search Engine Optimization Specialist in California?
A: Search Engine Optimization Specialist employed in California earned an average salary of $87,245 in 2025.

Average Search Engine Optimization Specialist Pay vs. Other Jobs

Search Engine Optimization Specialist earned an average salary of $74,431 in 2025. Other jobs related to Search Engine Optimization Specialist earned the following average salary in April, 2025. Search Engine Optimization Specialist III made $118,372 , Search Engine Optimization Specialist II made $89,469 , Search Engine Optimization Senior Specialist and Search Engine Optimization made $96,966 and $72,410 respectively .

Relevant Jobs of Search Engine Optimization Specialist

Search Engine Optimization Specialist III - Average Salary $118,372
Monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Requires a bachelor's degree. Typically reports to a manager or head of a unit/department. Work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Typically requires 7+ years of related experience.
Search Engine Optimization Specialist II - Average Salary $89,469
Monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Requires a bachelor's degree. Typically reports to a manager or head of a unit/department. Work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Typically requires 4-7 years of related experience.
There is currently no job description for Search Engine Optimization Senior Specialist, be the first to submit the job responsibilities for Search Engine Optimization Senior Specialist.
Search Engine Optimization - Average Salary $72,410
There is currently no job description for Search Engine Optimization, be the first to submit the job responsibilities for Search Engine Optimization.
Search Engine Optimization Specialist I - Average Salary $74,975
Monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Requires a bachelor's degree. Typically reports to a manager or head of a unit/department. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience.