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The SEO Marketing Analyst II analyzes data and runs testing to identify trends and create a more optimized campaign. Designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Being a SEO Marketing Analyst II uses knowledge and experience with search engine platforms' advertising analytics functions to gather useful information and run AB testing. Researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. In addition, SEO Marketing Analyst II typically requires a bachelor's degree. Typically reports to a manager. Being a SEO Marketing Analyst II work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. Working as a SEO Marketing Analyst II typically requires 4-7 years of related experience.