SEO Marketing Director Salary in the United States

How much does a SEO Marketing Director make in the United States?

As of January 01, 2026, the average salary for a SEO Marketing Director in the United States is $126,427 per year, which breaks down to an hourly rate of $61.

However, a SEO Marketing Director's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $145,915
  • Majority Range (25th-75th percentile): $115,211 to $136,628
  • Entry-Level (10th percentile): $104,999
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View as table View as graph 25% $115,211 10% $104,999 90% $145,915 75% $136,628 $126,427 50%(Median) Didn’t find job title? Click

SEO Marketing Director Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $136,628 $11,386 $2,627 $66
Average $126,427 $10,536 $2,431 $61
25th Percentile $115,211 $9,601 $2,216 $55
Check out SEO Marketing Director Job Openings in the United States
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Key Factors That Influence SEO Marketing Director Salaries

A SEO Marketing Director's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects SEO Marketing Director Salaries?

Experience is a primary driver of a SEO Marketing Director's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $119,672
  • Early Career (1-2 years): $120,530
  • Mid-Level (2-4 years): $121,903
  • Senior-Level (5-8 years): $123,962
  • Expert (over 8 years): $126,728
Levels Salary
Entry Level SEO Marketing Director$119,672
Intermediate Level SEO Marketing Director$120,530
Senior Level SEO Marketing Director$121,903
Specialist Level SEO Marketing Director$123,962
Expert Level SEO Marketing Director$126,728
$119,672 0 yr
$120,530 < 2 yrs
$121,903 2-4 yrs
$123,962 5-8 yrs
$126,728 > 8 yrs
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What Am I Worth?

How Do SEO Marketing Director Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract SEO Marketing Directors. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $139,980.
  • California: $139,449.
  • Massachusetts: $137,591.

Top Paying Cities for SEO Marketing Directors

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $159,462
  • San Francisco: $157,895
  • Oakland: $154,393

What Skills Can Increase a SEO Marketing Director's Salary?

Demanded Skills for the Role:

  • Analysis (Mentioned in 5.63% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
  • Organic Search (Mentioned in 3.86% Job Postings): Organic search, also known as natural search, refers to unpaid search results. In contrast to paid search results (pay-per-click advertising).
  • Bing (Mentioned in 2.16% Job Postings): A web search engine owned and operated by Microsoft. The service has its origins in Microsoft's previous search engines: MSN Search, Windows Live Search and later Live Search.
See More Skills
Skills Demand Percentage
Analysis 5.63%
Organic Search 3.86%
Bing 2.16%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a SEO Marketing Director's salary.
  • Google AdWords: Can increase your salary by up to 8%.
  • Innovation: Can increase your salary by up to 7%.
  • Presentation: Can increase your salary by up to 5%.
Skill Salary Salary % Increase
Google AdWords
$136,541
8%
Innovation
$135,277
7%
Presentation
$132,748
5%
Account Management
$132,748
5%
Planning
$131,484
4%
B2B
$131,484
4%
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SEO Marketing Director Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a SEO Marketing Director's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Salary Trends for SEO Marketing Director

Salaries for a SEO Marketing Director can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $113,236 in 2023 to around $112,689 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of SEO Marketing Director salary trends, .

Average Annual Salary of SEO Marketing Director Over Time

2022
$???
2023
$113,236
2024
$113,392
2025
$112,689
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $113,236
2024 $113,392
2025 $112,689
2026
View More
2027
View More

Most common benefits for SEO Marketing Director

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for SEO Marketing Director

Here are companies hiring for SEO Marketing Director and their salaries, click below for more details.

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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