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The Social Media Director develops social media best practices and guidelines. Leads the development and implementation of the organization's social media strategies and campaigns. Being a Social Media Director utilizes data analytics tools and platforms to gather insights, measure campaign performance, and make data-driven decisions to optimize social media strategies. Oversees the planning, implementation, and analysis of social marketing campaigns, and ensures campaigns are aligned with established guidelines and objectives. In addition, Social Media Director prepares regular reports and presentations for senior leadership. Identifies new trends and opportunities in top social platforms and builds strategies to engage with emerging platforms. Requires a bachelor's degree. Typically reports to senior management. The Social Media Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Working as a Social Media Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
The Social Media Manager ensures work is consistently aligned with established strategies and branding. Manages a team of specialists that create social media content and campaigns. Being a Social Media Manager identifies opportunities to grow the audience and improve brand awareness. Analyzes social media data and uses it to improve content and campaigns. In addition, Social Media Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Social Media Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
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