Social Media Producer Salary in the United States

How much does a Social Media Producer make in the United States?

As of January 01, 2026, the average salary for a Social Media Producer in the United States is $148,185 per year, which breaks down to an hourly rate of $71.

However, a Social Media Producer's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $164,324
  • Majority Range (25th-75th percentile): $135,310 to $156,633
  • Entry-Level (10th percentile): $123,588
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View as table View as graph 25% $135,310 10% $123,588 90% $164,324 75% $156,633 $148,185 50%(Median) Didn’t find job title? Click

Social Media Producer Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $156,633 $13,053 $3,012 $75
Average $148,185 $12,349 $2,850 $71
25th Percentile $135,310 $11,276 $2,602 $65
Check out Social Media Producer Job Openings in the United States
Social Media Specialist

Bryce Space And Technology - ABERDEEN PROVING GROUND, MD

Fleet Forces Digital Social Media Specialist

Barbaricum - NORFOLK, VA

Social Media Content Specialist

Three Saints Bay - ALEXANDRIA, VA

Social Media Specialist

Analytic Services Inc - ABERDEEN, MD

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Key Factors That Influence Social Media Producer Salaries

A Social Media Producer's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Social Media Producer Salaries?

Experience is a primary driver of a Social Media Producer's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $142,542
  • Early Career (1-2 years): $143,144
  • Mid-Level (2-4 years): $144,550
  • Senior-Level (5-8 years): $146,157
  • Expert (over 8 years): $147,812
Levels Salary
Entry Level Social Media Producer$142,542
Intermediate Level Social Media Producer$143,144
Senior Level Social Media Producer$144,550
Specialist Level Social Media Producer$146,157
Expert Level Social Media Producer$147,812
$142,542 0 yr
$143,144 < 2 yrs
$144,550 2-4 yrs
$146,157 5-8 yrs
$147,812 > 8 yrs
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What Am I Worth?

Top Paying Cities for Social Media Producers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $186,906
  • San Francisco: $185,068
  • Oakland: $180,964

What Skills Can Increase a Social Media Producer's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 4.74% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • Social Media Management (Mentioned in 3.21% Job Postings): Creating social media content and managing the company's online presence to increase brand visibility and engagement rates across various platforms.
  • Content Creation (Mentioned in 2.09% Job Postings): Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is "something that is to be expressed through some medium, as speech, writing or any of various arts" for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating web sites, blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. A Pew survey described content creation as the creation of "the material people contribute to the online world."
See More Skills
Skills Demand Percentage
Insight 4.74%
Social Media Management 3.21%
Content Creation 2.09%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Social Media Producer's salary.
  • Leadership: Can increase your salary by up to 9%.
  • Innovation: Can increase your salary by up to 8%.
  • Presentation: Can increase your salary by up to 8%.
Skill Salary Salary % Increase
Leadership
 $161,522
9%
Innovation
 $160,040
8%
Presentation
 $160,040
8%
Collaboration
 $157,076
6%
B2B
 $157,076
6%
Insight
 $157,076
6%
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How Education impacts a Social Media Producer's Salary?

Your level of education can impact your salary potential. While many Social Media Producers enter the field with a No Diploma degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Social Media Producer with a No Diploma is between $139,202 and $148,730).

Social Media Producer Salaries by Degree Level

Typical Education for Social Media Producer
Degree Level % of user with this level of education
No Diploma 7.0%
High School 7.0%
Associates 7.0%
Bachelors 54.4%
Masters 28.1%
Doctorate 3.5%
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Social Media Producer Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Social Media Producer's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on January 01, 2026
$135,310
Average $148,185/year
$156,633
$11,276
Average $12,349/month
$13,053
$2,602
Average $2,850/week
$3,012
$65
Average $71/hour
$75
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $156,633 $13,053 $3,012 $75
Average $148,185 $12,349 $2,850 $71
25th Percentile $135,310 $11,276 $2,602 $65

Salaries of jobs related to Social Media Producer

Salary Trends for Social Media Producer

Salaries for a Social Media Producer can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $145,567 in 2023 to around $144,095 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Social Media Producer salary trends, .

Average Annual Salary of Social Media Producer Over Time

2022
$???
2023
$145,567
2024
$145,373
2025
$144,095
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $145,567
2024 $145,373
2025 $144,095
2026
View More
2027
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Most common benefits for Social Media Producer

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Social Media Producer

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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