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The Vice President of Sales and Marketing directs planning, forecasting, marketing program development, partner relationship development, collateral material development and customer satisfaction initiatives. Plans and directs all aspects of an organization's marketing and sales policies, objectives, and initiatives. Being a Vice President of Sales and Marketing identifies key marketing outlets and competitive strategies that will enable achievement of maximum sales volume. Establishes short and long term sales goals and quotas in line with corporate objectives. In addition, Vice President of Sales and Marketing requires a bachelor's degree. Typically reports to top management. The Vice President of Sales and Marketing manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head.
The Vice President of Catalog Sales sets budgeting and profitability goals for the department and ensures that goals are met. Responsible for overall operations of catalog sales function, including sales and customer service. Being a Vice President of Catalog Sales typically reports to top management. Requires a bachelor's degree in area of specialty. The Vice President of Catalog Sales manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. Working as a Vice President of Catalog Sales typically requires 8+ years of managerial experience.
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