VP of Marketing Big Chill Appliances Salary in Washington

VP of Marketing Communications - Average Salary $246,901

Leads an organization's marketing communications strategy and program development, encompassing advertising, branding, product promotion, and regulatory matters. Provides strategic guidance and oversight to develop consistent themes, messaging, and branding and ensures all advertising, social media, and promotional communications align with the organization's mission and business objectives. Collaborates with business leaders and cross-functional stakeholders to understand products, customers, and competitive strengths and develops optimal marketing communications and messaging. Assists with budget development and directs internal and external resources for effective communication program delivery. Ensures efficient processes for the regulatory review and approval of communication materials. Requires a bachelor's degree. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.

VP of Marketing - Average Salary $253,413

Plans and oversees an organization's marketing objectives, strategies, programs, and policies. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. Provides budgetary oversight and controls to marketing initiatives and delegates resources and teams to execute short-term and long-term marketing plans. Plans and directs critical marketing functions, including market research, communications, and product planning. Evaluates and improves operational processes and policies. Requires a bachelor's degree. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.

Vp Marketing - Average Salary $323,972

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VP of Digital Marketing - Average Salary $238,252

Develops the digital marketing strategic vision and oversees operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to company website, and promote online presence. Aligns digital strategy with the overall organizational marketing goals and objectives. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Ensures the ongoing development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Reviews online performance statistics and tracks marketplace trends to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.

VP of Channel Marketing - Average Salary $233,923

Plans and oversees the third-party or channel marketing activities of a company's products and services. Coordinates and develops channel-specific marketing strategies to increase brand visibility and awareness and reach new markets. Evaluates and improves materials to assist channel partners with onboarding, training, and product support to develop effective relationships and align marketing efforts. Develops and manages strategic relationships with third-party channels to optimize product marketing and grow sales. Oversees marketing budgets and evaluates and adjusts budget allocation to effective channels. Requires a bachelor's degree. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.