How Much Does a Demand Gen Manager Make?

Updated October 25, 2023

Individually reported data submitted by users of our website

Low Confidence
Average Base Pay
Low $96,799
Average $110,023
High $121,357
The average salary for Demand Gen Manager is $110,023 per year in the United States.

Related Job Titles to Demand Gen Manager

B2B Demand Gen Director
Per Year
Demand Manager
Per Year
Demand Planning Manager
Per Year
Demand Generation Manager
Per Year

Similar Job Salaries to Demand Gen Manager by Company

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Company average base salary in (usd) range
Demand Gen Manager
RANGE: $81,890 - $121,241
Demand Gen Manager
RANGE: $170,602 - $234,345
Amazon Web Services, Inc.
Strategic Demand Gen Rep, Strategic - Demand Gen
RANGE: $93,078 - $134,144
Director, Integrated Marketing (Demand Gen)
RANGE: $146,743 - $193,751
Corner Taphouse
Gen. Manager
RANGE: $90,788 - $109,911
RANGE: $74,193 - $98,561
Demand Forecast & Inventory Manager
RANGE: $103,575 - $125,236
Movado Group Inc
Demand Planning Manager
RANGE: $122,846 - $169,019
Hourglass Cosmetics
Manager, Demand Planning
RANGE: $131,225 - $164,282
Senior Demand Generation Manager
RANGE: $75,128 - $99,881

What Does a Demand Gen Manager Do?

Your demand gen manager should have the in-depth technical knowledge and the ability to implement a martech stack that can meet your organization’s business objectives.
Updated December 21, 2021
Here are some key considerations when you’re seeking a demand gen manager with the right experience, knowledge, and skillsets:.
Updated December 09, 2021
This may be the most important skill that a demand gen manager can poses since they oversee many different team members with different job types and personality traits.
Updated November 10, 2021
As buyers expect a more personalized customer experience, your demand gen manager needs to have a deep understanding of your audience and the buyer’s journey to design effective campaigns and select the most appropriate channels.
Updated November 07, 2021
As such, a demand gen manager needs to have a thorough understanding of content marketing methodologies, stay current with the latest tactics, and be able to execute a content marketing strategy effectively.
Updated November 02, 2021

Frequently Asked Questions About a Demand Gen Manager Salaries

What is the average of a Demand Gen Manager in the United States?

The Demand Gen Manager salary range is from $96,799 to $121,357, and the average Demand Gen Manager salary is $110,023/year in the United States. The Demand Gen Manager's salary will change in different locations.

Which location pays the highest Demand Gen Manager salary in the United States?

The Demand Gen Manager salary in San Jose, CA is $138,079 which is the highest in the US.

What kinds of reasons will influence the Demand Gen Manager's salary?

Besides the location, employees' education degree, related skills, and work experience also will influence the salary. Try to improve your skills and experience to get a higher salary for the position of Demand Gen Manager.

What is the growth rate of the Demand Gen Manager's salary?

If you are thinking of becoming a Demand Gen Manager or planning the next step in your career, find the detailed salary report of a Demand Gen Manager.

Recent Salary Report

Below are the most recent Demand Gen Manager salary reports. Employer name has been removed to protect anonymity.

$56 Hourly
A Demand Gen Manager in Escondido, CA reported making $56 per hour
Escondido, CA
3,000 - 7,6 employees
Company - Public
$10,502 Monthly
A Demand Gen Manager in Fontana, CA reported making $10,502 per month
Fontana, CA
1,000 - 3,000 employees
Company - Public
$110,574 Yearly
A Demand Gen Manager in Beaumont, TX reported making $110,574 per year
Beaumont, TX
6 - 1,000 employees
Company - Private
$93,493 Yearly
A Demand Gen Manager in Lincoln, NE reported making $93,493 per year
Lincoln, NE
100 - 200 employees
Company - Private
$57 Hourly
A Demand Gen Manager in Salem, NH reported making $57 per hour
Salem, NH
7,6 - 15,000 employees
Company - Public
$130,335 Yearly
A Demand Gen Manager in Allentown, PA reported making $130,335 per year
Allentown, PA
200 - 6 employees
Company - Private