Know your market value with insights across roles — from individual contributors to executive pay and overall company compensation trends.
Access a suite of powerful calculators to make data-driven career decisions.
Automate pay cycles, manage job architectures, and ensure pay equity with AI-powered compensation platforms.
Access validated salary benchmarks, labor market trends, and minimum wage data to stay competitive.
Participate in and purchase industry-specific salary surveys to obtain the most accurate, peer-reported pay data.
As of August 01, 2026, the average salary for a Demand Gen Manager in California is $140,974 per year, which breaks down to an hourly rate of $68.
However, a Demand Gen Manager's salary can vary significantly. Here’s a look at the typical salary range:
Compensation Planning
Develop a Job Description
Pay Equity
2026 Compensation Trend
Smart Recruiting
AI Onboarding
Demand Gen Manager Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $150,599 | $12,550 | $2,896 | $72 |
| Average | $140,974 | $11,748 | $2,711 | $68 |
| 25th Percentile | $127,349 | $10,612 | $2,449 | $61 |
Twilio - San Francisco, CA
Phocas Software - Costa Mesa, CA
Puzzle.io - San Francisco, CA
Thermo Fisher - Pleasanton, CA
A Demand Gen Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Demand Gen Managers. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Demand Gen Manager roles, the industry you choose can affect earning potential by as much as 35% (the gap between the highest and lowest paying industries). Data shows that the Energy & Utilities and Pharmaceuticals sectors offer the strongest compensation, at 15% above the average. In contrast, Demand Gen Manager positions in Hospitality & Leisure or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Demand Gen Manager as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Energy & Utilities | $162,121 | $78.0 | 15% |
| Pharmaceuticals | $162,121 | $78.0 | 15% |
| Biotechnology | $155,072 | $75.0 | 10% |
| Financial Services | $155,072 | $75.0 | 10% |
| Internet | $155,072 | $75.0 | 10% |
Understanding how a Demand Gen Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $150,599 | $12,550 | $2,896 | $72 |
| Average | $140,974 | $11,748 | $2,711 | $68 |
| 25th Percentile | $127,349 | $10,612 | $2,449 | $61 |
Ready to take the next step in your career? Browse thousands of current Demand Gen Manager job openings on our job board. Use the search bar below to find your perfect match.
Virta Health Corp
San Francisco, CA
Virta Health Corp | San Francisco, CA
A leading health innovation company is looking for a Marketing Manager to oversee execution and optimization of digital demand generation strategies.This r... more
7 Days Ago
MediaAlpha
Los Angeles, CA
MediaAlpha | Los Angeles, CA
Account Manager, Demand Partnerships. MediaAlpha is a customer acquisition solutions provider powered by technology and data science. The company provides ... more
3 Days Ago
Foley Family Wines
Santa Rosa, CA
Foley Family Wines | Santa Rosa, CA
Job Description. Job Description. Description. The History of Foley Family Wines & Spirits. In spring of 1996, Bill & Carol Foley purchased 1,000 acres of ... more
4 Days Ago
AppZen, Inc.
San Jose, CA
AppZen, Inc. | San Jose, CA
Job Description. Job Description. AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently... more
5 Days Ago
Freshworks
San Mateo, CA
Freshworks | San Mateo, CA
Job Description. Job Description. Company Description. Organizations everywhere struggle under the crushing costs and complexities of “solutions” that prom... more
5 Days Ago
Grazitti Interactive Inc.
Mountain View, CA
Grazitti Interactive Inc. | Mountain View, CA
Job Description. Job Description. We are looking for proficient Demand Generation Senior Manager, for our US Office. This is a Full time Hybrid opportunity... more
6 Days Ago
Get a Salary Increase
Analyze the market and your qualifications to negotiate your salary with confidence.
Search Job Openings
Search thousands of open positions to find your next opportunity.
Adjust Employee Salary
Individualize employee pay based on unique job requirements and personal qualifications.
Price My Industry Jobs
Get the latest market price for benchmark jobs and jobs in your industry.
Use Salary.com's Cost of Living Calculator to find out what income you need to maintain your standard of living in a different city and how much more or less money you need to budget for basic expenses.
Explore Cost of Living CalculatorSalary.com experts will help you thrive your workplaces.
Salary.com provides salary survey data for thousands of industry Jobs.
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Salary.com's CompAnalyst platform offers:
