How Much Does a Demand Gen Manager Make in Massachusetts?

Updated March 01, 2025
As of March 01, 2025, the average annual pay of Demand Gen Manager in Massachusetts is $143,295. While Salary.com is seeing that Demand Gen Manager salary in MA can go up to $188,329 or down to $101,464, but most earn between $121,399 and $166,867. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, and your experience levels. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
25% $121,399 10% $101,464 90% $188,329 75% $166,867 $143,295 50%(Median)
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Similar Job Salaries to Demand Gen Manager by Company

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Company average base salary in (usd) range
Virtual Iron
Director - Demand Gen. and Lead Management
$190,415/yr
$163,466
$217,365
RANGE: $163,466 - $217,365
Yogi
Sr. Demand Gen Manager
$157,069/yr
$134,409
$179,729
RANGE: $134,409 - $179,729
AMCS Group
Demand Generation Manager
$110,945/yr
$97,224
$124,666
RANGE: $97,224 - $124,666
Acronis, Inc.
Demand Generation Manager
$123,383/yr
$106,857
$139,909
RANGE: $106,857 - $139,909
Magenta Search
Demand Generation Manager
$110,945/yr
$97,224
$124,666
RANGE: $97,224 - $124,666
WHOOP
Manager, Demand & Supply Planning
$143,437/yr
$123,295
$163,579
RANGE: $123,295 - $163,579
Wellness Pet Company
Demand Planning Manager
$117,184/yr
$102,702
$131,665
RANGE: $102,702 - $131,665
Cato Networks
Demand Generation Manager
$143,117/yr
$122,349
$163,885
RANGE: $122,349 - $163,885
Wellness Pet Company NL
Demand Planning Manager
$117,184/yr
$102,702
$131,665
RANGE: $102,702 - $131,665
Snyk
Senior Demand Marketing Manager
$178,654/yr
$153,644
$203,665
RANGE: $153,644 - $203,665

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Top 10 Highest Paying Cities For Demand Gen Manager Jobs in Massachusetts

It is important to understand how location impacts your career prospects in the United States. There are some cities where a Demand Gen Manager can find a job easily with a greater salary paid then achieve a higher standard of living. Below is the top cities list for Demand Gen Manager job salaries in Massachusetts. Some cities can pay higher salaries for Demand Gen Manager jobs, which can indicate that there is a large demand for Demand Gen Manager positions in this city.
The following table shows top 10 cities where the Demand Gen Manager salary is higher than other cities in Massachusetts. Boston takes first place in this list, followed by Cambridge, Waltham. The Demand Gen Manager salary is $147,641 in Boston, which is higher than the national average. There are 36 cities' Demand Gen Manager salary higher than national average in Massachusetts.
The average salary for a Demand Gen Manager in Massachusetts is $143,295, but we found that the city with the highest salary for Demand Gen Manager jobs is Boston, MA, and it is higher than Cambridge. Demand Gen Manager jobs in Boston can have the opportunity to earn higher salaries than in other cities in Massachusetts.
CITY ANNUAL SALARY MONTHLY PAY WEEKLY PAY HOURLY WAGE
Boston $147,641 $12,303 $2,839 $71
Cambridge $147,641 $12,303 $2,839 $71
Waltham $147,641 $12,303 $2,839 $71
Newton $147,641 $12,303 $2,839 $71
Arlington $147,641 $12,303 $2,839 $71
Brookline $147,641 $12,303 $2,839 $71
Lynn $147,641 $12,303 $2,839 $71
Malden $147,641 $12,303 $2,839 $71
Medford $147,641 $12,303 $2,839 $71
Quincy $147,641 $12,303 $2,839 $71

What Does a Demand Gen Manager Do?

Your demand gen manager should have the in-depth technical knowledge and the ability to implement a martech stack that can meet your organization’s business objectives.
Updated December 21, 2021
Here are some key considerations when you’re seeking a demand gen manager with the right experience, knowledge, and skillsets:.
Updated December 09, 2021
This may be the most important skill that a demand gen manager can poses since they oversee many different team members with different job types and personality traits.
Updated November 10, 2021
As buyers expect a more personalized customer experience, your demand gen manager needs to have a deep understanding of your audience and the buyer’s journey to design effective campaigns and select the most appropriate channels.
Updated November 07, 2021
As such, a demand gen manager needs to have a thorough understanding of content marketing methodologies, stay current with the latest tactics, and be able to execute a content marketing strategy effectively.
Updated November 02, 2021

Frequently Asked Questions About a Demand Gen Manager Salaries

What is the average of a Demand Gen Manager in Massachusetts?

The Demand Gen Manager salary range is from $121,399 to $166,867, and the average Demand Gen Manager salary is $143,295/year in Massachusetts. The Demand Gen Manager's salary will change in different locations.

Which location pays the highest Demand Gen Manager salary in the United States?

The Demand Gen Manager salary in San Jose, CA is $165,289 which is the highest in the US.

What kinds of reasons will influence the Demand Gen Manager's salary?

Besides the location, employees' education degree, related skills, and work experience also will influence the salary. Try to improve your skills and experience to get a higher salary for the position of Demand Gen Manager.

What is the growth rate of the Demand Gen Manager's salary?

If you are thinking of becoming a Demand Gen Manager or planning the next step in your career, find the detailed salary report of a Demand Gen Manager.