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As of August 01, 2026, the average salary for a Demand Gen Manager in Massachusetts is $139,096 per year, which breaks down to an hourly rate of $67.
However, a Demand Gen Manager's salary can vary significantly. Here’s a look at the typical salary range:
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Demand Gen Manager Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $148,592 | $12,383 | $2,858 | $71 |
| Average | $139,096 | $11,591 | $2,675 | $67 |
| 25th Percentile | $125,652 | $10,471 | $2,416 | $60 |
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A Demand Gen Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Demand Gen Managers. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Demand Gen Manager roles, the industry you choose can affect earning potential by as much as 35% (the gap between the highest and lowest paying industries). Data shows that the Energy & Utilities and Pharmaceuticals sectors offer the strongest compensation, at 15% above the average. In contrast, Demand Gen Manager positions in Hospitality & Leisure or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Demand Gen Manager as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Energy & Utilities | $159,960 | $77.0 | 15% |
| Pharmaceuticals | $159,960 | $77.0 | 15% |
| Biotechnology | $153,005 | $74.0 | 10% |
| Financial Services | $153,005 | $74.0 | 10% |
| Internet | $153,005 | $74.0 | 10% |
Understanding how a Demand Gen Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $148,592 | $12,383 | $2,858 | $71 |
| Average | $139,096 | $11,591 | $2,675 | $67 |
| 25th Percentile | $125,652 | $10,471 | $2,416 | $60 |
Ready to take the next step in your career? Browse thousands of current Demand Gen Manager job openings on our job board. Use the search bar below to find your perfect match.
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