Wine Representative Salary in the United States

How much does a Wine Representative make in the United States?

As of January 01, 2026, the average salary for a Wine Representative in the United States is $37,513 per year, which breaks down to an hourly rate of $18.

However, a Wine Representative's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $45,698
  • Majority Range (25th-75th percentile): $33,698 to $41,798
  • Entry-Level (10th percentile): $30,225
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View as table View as graph 25% $33,698 10% $30,225 90% $45,698 75% $41,798 $37,513 50%(Median) Didn’t find job title? Click

Wine Representative Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $41,798 $3,483 $804 $20
Average $37,513 $3,126 $721 $18
25th Percentile $33,698 $2,808 $648 $16
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Key Factors That Influence Wine Representative Salaries

A Wine Representative's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Wine Representative Salaries?

Experience is a primary driver of a Wine Representative's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $37,143
  • Early Career (1-2 years): $37,778
  • Mid-Level (2-4 years): $39,303
  • Senior-Level (5-8 years): $39,511
  • Expert (over 8 years): $39,857
Levels Salary
Entry Level Wine Representative$37,143
Intermediate Level Wine Representative$37,778
Senior Level Wine Representative$39,303
Specialist Level Wine Representative$39,511
Expert Level Wine Representative$39,857
$37,143 0 yr
$37,778 < 2 yrs
$39,303 2-4 yrs
$39,511 5-8 yrs
$39,857 > 8 yrs
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What Am I Worth?

How Do Wine Representative Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Wine Representatives. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $41,535.
  • California: $41,377.
  • Massachusetts: $40,826.

Top Paying Cities for Wine Representatives

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $47,316
  • San Francisco: $46,850
  • Oakland: $45,811

What Skills Can Increase a Wine Representative's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 16.92% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Logistics (Mentioned in 1.79% Job Postings): In a general business sense, logistics is the management of the flow of things between the point of origin and the point of consumption to meet the requirements of customers or corporations.
  • SOP (Mentioned in 0.9% Job Postings): SOP is A standard operating procedure is a set of step-by-step instructions compiled by an organization to help workers carry out routine operations.
See More Skills
Skills Demand Percentage
Customer Service 16.92%
Logistics 1.79%
SOP 0.9%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Wine Representative's salary.
  • Presentation: Can increase your salary by up to 21%.
  • Delphi: Can increase your salary by up to 20%.
  • Client Relationship: Can increase your salary by up to 18%.
Skill Salary Salary % Increase
Presentation
$45,391
21%
Delphi
$45,016
20%
Client Relationship
$44,266
18%
Hospitality Management
$42,390
13%
Work Ethic
$41,640
11%
Time Management
$41,265
10%
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How Education impacts a Wine Representative's Salary?

Your level of education can impact your salary potential. While many Wine Representatives enter the field with a High School Diploma or Technical Certificate degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Wine Representative with a High School Diploma or Technical Certificate is between $37,194 and $40,238).

Wine Representative Salaries by Degree Level

Typical Education for Wine Representative
Degree Level % of user with this level of education
No Diploma 10.3%
High School 10.3%
Associates 17.2%
Bachelors 65.5%
Masters 6.9%
Doctorate 0.0%
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Wine Representative Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Wine Representative's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Salary Trends for Wine Representative

Salaries for a Wine Representative can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $38,953 in 2023 to around $38,709 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Wine Representative salary trends, .

Average Annual Salary of Wine Representative Over Time

2022
$???
2023
$38,953
2024
$39,181
2025
$38,709
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $38,953
2024 $39,181
2025 $38,709
2026
View More
2027
View More

Most common benefits for Wine Representative

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Wine Representative

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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