Wine Director Salary in the United States

How much does a Wine Director make in the United States?

As of January 01, 2026, the average salary for a Wine Director in the United States is $73,026 per year, which breaks down to an hourly rate of $35.

However, a Wine Director's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $92,793
  • Majority Range (25th-75th percentile): $67,850 to $83,373
  • Entry-Level (10th percentile): $63,137
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View as table View as graph 25% $67,850 10% $63,137 90% $92,793 75% $83,373 $73,026 50%(Median) Didn’t find job title? Click

Wine Director Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $83,373 $6,948 $1,603 $40
Average $73,026 $6,086 $1,404 $35
25th Percentile $67,850 $5,654 $1,305 $33
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Key Factors That Influence Wine Director Salaries

A Wine Director's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Wine Director Salaries?

Experience is a primary driver of a Wine Director's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $71,229
  • Early Career (1-2 years): $71,804
  • Mid-Level (2-4 years): $72,883
  • Senior-Level (5-8 years): $76,830
  • Expert (over 8 years): $79,929
Levels Salary
Entry Level Wine Director$71,229
Intermediate Level Wine Director$71,804
Senior Level Wine Director$72,883
Specialist Level Wine Director$76,830
Expert Level Wine Director$79,929
$71,229 0 yr
$71,804 < 2 yrs
$72,883 2-4 yrs
$76,830 5-8 yrs
$79,929 > 8 yrs
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What Am I Worth?

Top Paying Cities for Wine Directors

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $92,108
  • San Francisco: $91,203
  • Oakland: $89,180

What Skills Can Increase a Wine Director's Salary?

Demanded Skills for the Role:

  • Initiative (Mentioned in 3.36% Job Postings): Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
  • Content Marketing (Mentioned in 2.87% Job Postings): Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or increase online sales Increase brand awareness or credibility Engage an online community of usersContent marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience. Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. As James O'Brien of Contently wrote on Mashable, "The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story." Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy.
  • Publishing (Mentioned in 2.12% Job Postings): Publishing is the dissemination of literature, music, or information. It is the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning originators and developers of content also provide media to deliver and display their content. Also, the word "publisher" can refer both to an individual who leads a publishing company or an imprint and to an individual who owns/heads a magazine. Traditionally, the term refers to the distribution of printed works, such as books (the "book trade") and newspapers. With the advent of digital information systems and the Internet, the scope of publishing has expanded to include electronic resources such as the electronic versions of books and periodicals, as well as micropublishing, websites, blogs, video game publishers, and the like. Publishing includes the following stages of development: acquisition, copy editing, production, printing (and its electronic equivalents), marketing, and distribution.
See More Skills
Skills Demand Percentage
Initiative 3.36%
Content Marketing 2.87%
Publishing 2.12%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Wine Director's salary.
  • Insight: Can increase your salary by up to 4%.
  • Collaborating: Can increase your salary by up to 4%.
  • Alignment: Can increase your salary by up to 3%.
Skill Salary Salary % Increase
Insight
$75,947
4%
Collaborating
$75,947
4%
Alignment
$75,217
3%
Content Strategy
$75,217
3%
Leadership
$75,217
3%
Collaboration
$75,217
3%
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How Education impacts a Wine Director's Salary?

Your level of education can impact your salary potential. While many Wine Directors enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Wine Director with a Bachelor's Degree is between $72,465 and $77,150).

Wine Director Salaries by Degree Level

Typical Education for Wine Director
Degree Level % of user with this level of education
No Diploma 4.1%
High School 4.1%
Associates 7.1%
Bachelors 58.2%
Masters 30.6%
Doctorate 0.0%
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Wine Director Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Wine Director's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Salary Trends for Wine Director

Salaries for a Wine Director can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $66,937 in 2023 to around $66,745 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Wine Director salary trends, .

Average Annual Salary of Wine Director Over Time

2022
$???
2023
$66,937
2024
$67,167
2025
$66,745
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $66,937
2024 $67,167
2025 $66,745
2026
View More
2027
View More

Most common benefits for Wine Director

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Wine Director

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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