As of May 01, 2026, the average annual salary for Account Planner in Waco, TX is $68,741, equivalent to $33 per hour, $1,322 weekly, or $5,728 monthly. These figures, sourced from Salary.com’s real-time job posting scans, highlight competitive earning potential for Account Planner in cities like San Jose, Santa Clara, and San Francisco.

Annually Salaries for Account Planner in Waco, TX vary widely, spanning from $58,051 to $83,423. Most professionals fall between the 25th percentile ($63,145) and 75th percentile ($76,426), while top earners (90th percentile) make $83,423 per year. This $13,281 pay gap underscores opportunities for salary growth through certifications, specialized skills like Planning or Forecasting, or targeting high-paying regions like District of Columbia or California.

Location and experience significantly influence earnings. For example, Waco Account Planner often earn 8.2% lower than national averages. However, Waco currently ranks 752 statewide for Account Planner job salary. Professionals are advised to focus on high-growth sectors like to offset market challenges.

Based on HR-reported data: a national average with a geographic differential
Account Planner Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Account Planner Salary $58,051 Waco, TX May 01, 2026
25th Percentile Account Planner Salary $63,145 Waco, TX May 01, 2026
50th Percentile Account Planner Salary $68,741 Waco, TX May 01, 2026
75th Percentile Account Planner Salary $76,426 Waco, TX May 01, 2026
90th Percentile Account Planner Salary $83,423 Waco, TX May 01, 2026
25% $63,145 10% $58,051 90% $83,423 75% $76,426 $68,741 50%(Median) Didn’t find job title? Click
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What is an Account Planner ?

Account planning brings the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning techniques to direct brands unique direction[clarification needed] across communications across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathise with the target market and unlock insight that creates value between the consumer, the brand and the category of Product (business) or service. The thoughts and observations are construed into a value proposition and make up a doc...

Source: Wikipedia (as of 04/25/2019). Read more from Wikipedia

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Job Openings for Account Planner in Waco, TX

Understand the total compensation opportunity for an Account Planner, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
63145
76426
68741

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
62641
85769
72578
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Account Planner in Waco, TX. The base salary for Account Planner ranges from $63,145 to $76,426 with the average base salary of $68,741. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $62,641 to $85,769 with the average total cash compensation of $72,578.

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63145
76426

 

About Waco, Texas    Waco (/ˈweɪkoʊ/ WAY-koh) is a city in central Texas and is the county seat of McLennan County, Texas, United States. It is situated along the Brazos R....More

Waco, Texas  area prices were up 1.2% from a year ago

Account Planner Salary in popular cities: HoustonSan AntonioDallas

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