As of January 01, 2026, the average annual salary for Web Traffic Analyst in the US is $66,023, equivalent to $32 per hour, $1,270 weekly, or $5,502 monthly. These figures, sourced from Salary.com’s real-time job posting scans, highlight competitive earning potential for Web Traffic Analyst in cities like Santa Clara, San Jose, and Fremont.
Annually Salaries for Web Traffic Analyst in the US vary widely, spanning from $57,536 to $78,997. Most professionals fall between the 25th percentile ($61,581) and 75th percentile ($72,814), while top earners (90th percentile) make $78,997 per year. This $11,233 pay gap underscores opportunities for salary growth through certifications, specialized skills like Analysis or BI, or targeting high-paying regions like District of Columbia or California.
Location and experience significantly influence earnings. For example, District of Columbia Web Traffic Analyst often earn 10.7% above national averages due to demand from Fortune 52 companies and industry startups. Professionals are advised to focus on high-growth sectors like to offset market challenges.
