Understands business, category and customer priorities and uses the planning process to find common ground.
June 27, 2022
Collaborate with channel team to train and educate sales team to ensure efficient and successful utilization of content and selling materials.
October 27, 2022
Monitor category and competitive activity and market trends to identify opportunities to improve customer marketing content efficiency and effectiveness.
January 30, 2023
Helps manage the creative development and execution of national retail promotions by working with sales promotion and/or advertising agencies on creative development of promotional graphics and assigning the production and allocation of promotional materials to support programming.
February 13, 2023
Track account specific budgets to effectively control costs while executing programs with the most impact to the business.
March 18, 2023
Develop and execute customer marketing communications strategies to drive topline sales while increasing brand awareness and equity.
April 12, 2023
Works with print production vendors to generate estimates, accurately manage production timelines and deliverables across thematic Point-of-Sale (POS) elements, merchandise and display enhancers.
April 28, 2023
Assists in the annual strategic planning process to manage planning timelines, helps align internal Marketing teams, Consumer/Shopper insights, Sales and agency efforts in the delivery of planning presentations and tools to the Constellation organization and wholesaler network for annual business planning and POS ordering processes.
May 05, 2023
Communicates and evaluates the effectiveness of promotional marketing programs via the analysis of sales impact, wholesaler execution and profitability/return on investment of marketing expenditures for select programs.
May 08, 2023