Brand Strategy Manager Salary in Lafayette, LA

How much does a Brand Strategy Manager make in Lafayette, LA?

As of April 01, 2025, the average annual salary for a Brand Strategy Manager in Lafayette, LA is $144,273. Salary.com reports that pay typically ranges from $128,873 to $160,929, with most professionals earning between $114,853 and $176,093.

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Salary range for a Brand Strategy Manager

$128,873 to $160,929

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Brand Strategy Manager

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Job Openings for Brand Strategy Manager in Lafayette, LA

What does a Brand Strategy Manager do?

Common responsibilities of a Brand Strategy Manager

Demonstrated knowledge of marketing research, consumer insight development, translating research and strategy recommendations to actionable recommendations, brand management, and messaging strategy development.

October 16, 2022

Management of proprietary, ad hoc and regularly scheduled research studies and translating results into actionable opportunities and recommendations.

January 24, 2023

Developing deep expertise in each of the diverse businesses represented in the client base and sharing this subject matter expertise with other shared services resources.

February 20, 2023

Monitor the domestic and global marketplace for new product innovations, competitor actions, lifestyle trends, consumer and market trend insights, and emerging technologies.

March 14, 2023

Drive innovative idea generation by monitoring trends in social, digital and mobile media and exploring new tools, trends and applications.

March 30, 2023

Collaborate with and manage agencies of record in the development of situation analyses, initial positioning and marketing strategies, launch briefs, audience targeting, promotions, programs and partnerships, etc.

April 03, 2023

Support other corporate initiatives across all functions of the strategy team including budgets and estimates, joint ventures and acquisitions, and strategy & business development activities for lines of businesses like ad sales, affiliate sales, consumer products, content sales, etc.

April 11, 2023

Create innovative and strategic marketing proposals during the RFP process and for client- specific asks, working with cross-departmental liaisons to position BDG as an innovative thought leader in the marketplace.

April 12, 2023

Provide local marketing teams with the strategic frameworks and guardrails to guide & support the creation of relevant, localized media plans and tactics that align to our global brand strategy.

April 25, 2023

Track Global campaign & media performance by partnering with local cross-functional teams to identify, understand, and embed the underlying drivers of performance into our brand planning & reporting.

May 11, 2023

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Brand Strategy Manager Salary By Experience Levels in Lafayette, LA

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Brand Strategy Manager Salary By Level of Education in Lafayette, LA

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LEVEL OF EDUCATION

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Average Salary Range for Brand Strategy Manager in Lafayette, LA

Average Base Salary

Core compensation

128873

160929

144273

Average Total Cash Compensation

Includes base and annual incentives

141580

185143

160491

What is the average salary for Brand Strategy Manager in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Brand Strategy Manager in Lafayette, LA. The base salary for Brand Strategy Manager ranges from $128,873 to $160,929 with the average base salary of $144,273. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $141,580 to $185,143 with the average total cash compensation of $160,491.

View Average Salary for Brand Strategy Manager as table

	Average Salary	Average Salary Range
Base Salary	$144,273	$128,873 - $160,929
Bonus	$16,218	$12,707 - $24,215
Total Pay	$160,491	$141,580 - $185,143

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Brand Strategy Manager Salary Near Lafayette, LA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Lafayette, LA
CITY, STATE New Iberia, LA	AVERAGE SALARY RANGE $128,118 - $159,985	COMPARE TO Lafayette, LA
CITY, STATE Baton Rouge, LA	AVERAGE SALARY RANGE $135,433 - $169,119	COMPARE TO Lafayette, LA
CITY, STATE Houma, LA	AVERAGE SALARY RANGE $134,762 - $168,282	COMPARE TO Lafayette, LA
CITY, STATE Lake Charles, LA	AVERAGE SALARY RANGE $132,068 - $164,917	COMPARE TO Lafayette, LA
CITY, STATE Alexandria, LA	AVERAGE SALARY RANGE $124,909 - $155,979	COMPARE TO Lafayette, LA
CITY, STATE La Place, LA	AVERAGE SALARY RANGE $134,748 - $168,265	COMPARE TO Lafayette, LA

See salaries for Brand Strategy Manager in locations close to Lafayette, LA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Lafayette, Louisiana

Lafayette is located at 30°13′N 92°2′W / 30.217°N 92.033°W / 30.217; -92.033 (30.2139, −92.0294) and has an elevation of 36 feet (11.0 m). According to the United States Census Bureau, the city has a total area of 49.2 square miles (127 km2), of which 49.1 square miles (127 km2) is land and 0.1 square miles (0.26 km2) (0.19%) is water. Lafayette is located on the West Gulf Coastal Plain. The site was part of the seabed during the earlier Quaternary Period. During this time, the Mississippi River cut a 325-foot-deep (99 m) valley between what is now Lafayette and Baton Rouge. This valley was...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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128873

160929

About Lafayette, Louisiana Lafayette is located at 30°13′N 92°2′W / 30.217°N 92.033°W / 30.217; -92.033 (30.2139, −92.0294) and has an elevation of 36 feet (11.0 m). Accordin....More

Lafayette, Louisiana area prices were up 1.2% from a year ago

Brand Strategy Manager Salary in popular cities: New Orleans, Baton Rouge, Shreveport

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