Brand Strategy Manager Salary in Roanoke, VA

How much does a Brand Strategy Manager make in Roanoke, VA?

As of April 01, 2025, the average annual salary for a Brand Strategy Manager in Roanoke, VA is $146,939. Salary.com reports that pay typically ranges from $131,255 to $163,902, with most professionals earning between $116,975 and $179,346.

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Salary range for a Brand Strategy Manager

$131,255 to $163,902

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Brand Strategy Manager

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Job Openings for Brand Strategy Manager in Roanoke, VA

What does a Brand Strategy Manager do?

Common responsibilities of a Brand Strategy Manager

Demonstrated knowledge of marketing research, consumer insight development, translating research and strategy recommendations to actionable recommendations, brand management, and messaging strategy development.

October 16, 2022

Management of proprietary, ad hoc and regularly scheduled research studies and translating results into actionable opportunities and recommendations.

January 24, 2023

Developing deep expertise in each of the diverse businesses represented in the client base and sharing this subject matter expertise with other shared services resources.

February 20, 2023

Monitor the domestic and global marketplace for new product innovations, competitor actions, lifestyle trends, consumer and market trend insights, and emerging technologies.

March 14, 2023

Drive innovative idea generation by monitoring trends in social, digital and mobile media and exploring new tools, trends and applications.

March 30, 2023

Collaborate with and manage agencies of record in the development of situation analyses, initial positioning and marketing strategies, launch briefs, audience targeting, promotions, programs and partnerships, etc.

April 03, 2023

Support other corporate initiatives across all functions of the strategy team including budgets and estimates, joint ventures and acquisitions, and strategy & business development activities for lines of businesses like ad sales, affiliate sales, consumer products, content sales, etc.

April 11, 2023

Create innovative and strategic marketing proposals during the RFP process and for client- specific asks, working with cross-departmental liaisons to position BDG as an innovative thought leader in the marketplace.

April 12, 2023

Provide local marketing teams with the strategic frameworks and guardrails to guide & support the creation of relevant, localized media plans and tactics that align to our global brand strategy.

April 25, 2023

Track Global campaign & media performance by partnering with local cross-functional teams to identify, understand, and embed the underlying drivers of performance into our brand planning & reporting.

May 11, 2023

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Brand Strategy Manager Salary By Experience Levels in Roanoke, VA

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Brand Strategy Manager Salary By Level of Education in Roanoke, VA

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Average Salary Range for Brand Strategy Manager in Roanoke, VA

Average Base Salary

Core compensation

131255

163902

146939

Average Total Cash Compensation

Includes base and annual incentives

144196

188564

163457

What is the average salary for Brand Strategy Manager in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Brand Strategy Manager in Roanoke, VA. The base salary for Brand Strategy Manager ranges from $131,255 to $163,902 with the average base salary of $146,939. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $144,196 to $188,564 with the average total cash compensation of $163,457.

View Average Salary for Brand Strategy Manager as table

	Average Salary	Average Salary Range
Base Salary	$146,939	$131,255 - $163,902
Bonus	$16,518	$12,942 - $24,662
Total Pay	$163,457	$144,196 - $188,564

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Brand Strategy Manager Salary Near Roanoke, VA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Roanoke, VA
CITY, STATE Lynchburg, VA	AVERAGE SALARY RANGE $128,931 - $161,000	COMPARE TO Roanoke, VA
CITY, STATE Beckley, WV	AVERAGE SALARY RANGE $127,177 - $158,810	COMPARE TO Roanoke, VA
CITY, STATE Greensboro, NC	AVERAGE SALARY RANGE $132,723 - $165,736	COMPARE TO Roanoke, VA
CITY, STATE High Point, NC	AVERAGE SALARY RANGE $134,007 - $167,339	COMPARE TO Roanoke, VA
CITY, STATE Winston Salem, NC	AVERAGE SALARY RANGE $132,695 - $165,701	COMPARE TO Roanoke, VA
CITY, STATE Burlington, NC	AVERAGE SALARY RANGE $132,125 - $164,988	COMPARE TO Roanoke, VA

See salaries for Brand Strategy Manager in locations close to Roanoke, VA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Roanoke, Virginia

According to the United States Census Bureau, the city has a total area of 42.9 square miles (111.1 km2), of which 42.5 square miles (110.1 km2) is land and 0.3 square miles (0.8 km2) (0.8%) is water. Roanoke is located in the valley and ridge province of Virginia immediately west of the Blue Ridge Mountains and east of the Allegheny Mountains Within the city limits is Mill Mountain, which stands detached from surrounding ranges. Its summit features the Roanoke Star, Mill Mountain Zoo, the Discovery Center interpretive building, and an overlook of the Roanoke Valley. The Appalachian Trail runs...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE Brand Marketing Strategy Manager	LOCATION Roanoke, VA	MINIMUM SALARY $103,830	MAXIMUM SALARY $126,230
JOB TITLE Brand Engagement Strategy Manager	LOCATION Roanoke, VA	MINIMUM SALARY $95,300	MAXIMUM SALARY $113,200
JOB TITLE Brand Marketing Strategy Supervisor	LOCATION Roanoke, VA	MINIMUM SALARY $93,920	MAXIMUM SALARY $112,720
JOB TITLE Brand Engagement Strategy Supervisor	LOCATION Roanoke, VA	MINIMUM SALARY $80,900	MAXIMUM SALARY $101,100
JOB TITLE Brand Marketing Strategy Senior Manager	LOCATION Roanoke, VA	MINIMUM SALARY $140,180	MAXIMUM SALARY $167,300
JOB TITLE Brand Engagement Strategy Senior Manager	LOCATION Roanoke, VA	MINIMUM SALARY $128,500	MAXIMUM SALARY $150,600

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131255

163902

About Roanoke, Virginia According to the United States Census Bureau, the city has a total area of 42.9 square miles (111.1 km2), of which 42.5 square miles (110.1 km2) is la....More

Roanoke, Virginia area prices were up 1.2% from a year ago

Brand Strategy Manager Salary in popular cities: Virginia Beach, Norfolk, Chesapeake

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