Demonstrated knowledge of marketing research, consumer insight development, translating research and strategy recommendations to actionable recommendations, brand management, and messaging strategy development.
October 16, 2022
Management of proprietary, ad hoc and regularly scheduled research studies and translating results into actionable opportunities and recommendations.
January 24, 2023
Developing deep expertise in each of the diverse businesses represented in the client base and sharing this subject matter expertise with other shared services resources.
February 20, 2023
Monitor the domestic and global marketplace for new product innovations, competitor actions, lifestyle trends, consumer and market trend insights, and emerging technologies.
March 14, 2023
Drive innovative idea generation by monitoring trends in social, digital and mobile media and exploring new tools, trends and applications.
March 30, 2023
Collaborate with and manage agencies of record in the development of situation analyses, initial positioning and marketing strategies, launch briefs, audience targeting, promotions, programs and partnerships, etc.
April 03, 2023
Support other corporate initiatives across all functions of the strategy team including budgets and estimates, joint ventures and acquisitions, and strategy & business development activities for lines of businesses like ad sales, affiliate sales, consumer products, content sales, etc.
April 11, 2023
Create innovative and strategic marketing proposals during the RFP process and for client- specific asks, working with cross-departmental liaisons to position BDG as an innovative thought leader in the marketplace.
April 12, 2023
Provide local marketing teams with the strategic frameworks and guardrails to guide & support the creation of relevant, localized media plans and tactics that align to our global brand strategy.
April 25, 2023
Track Global campaign & media performance by partnering with local cross-functional teams to identify, understand, and embed the underlying drivers of performance into our brand planning & reporting.
May 11, 2023