Assists in new vendor vetting process and responsible for new vendor set up.
December 25, 2022
Develop optimization strategies for acquisition focused campaigns including identifying high-value audience segments to re-engage, re-activate and convert to active PCH customers.
February 13, 2023
Create, test and deploy digital marketing campaigns based on internal requests leveraging media buys, marketing funnels, email marketing and other inbound digital strategies.
February 24, 2023
Track changes and optimizations in campaign performance enabling clients to understand how we have made a material impact on their media results through optimizations.
February 24, 2023
Manages paid media strategy by approving appropriate digital channels, authoring and approving digital media briefs, and actively monitoring and optimizing in-market programs to improve effectiveness.
March 22, 2023
Monitoring and optimizing ad campaigns across various ad platforms such as Facebook Ads Manager and Google Ads, as well as coordinating ad buys via third-party vendors.
April 08, 2023
Provide strategic plans with supporting rationale for both ongoing and campaign specific ad buys with budget breakouts per platform and goals with associated KPIs.
April 15, 2023
Demonstrated experience and understanding of syndicated research and analytics platforms to inform decision making.
May 03, 2023
Collaborate with teammembers throughout the work process to foster, facilitate and consistentlydeliver multi-channel programs that are on strategy, on time, and on budget.
May 08, 2023
Understand the logistics of online list building and recruitment strategies as they related to clients in the political or issue advocacy space.
May 10, 2023