Understand levers that could drive marketing ROI goals (especially in the consumer health space) and use data to identify the highest impact levers to meet your goals.
December 26, 2022
Plan, launch, QA, optimize, and report on paid social media campaigns.
September 17, 2022
Develop, execute, and measure paid advertising and email campaigns with the goal of acquiring and nurturing leads through inbound, outbound, and Account Based Marketing (ABM).
December 07, 2022
Collaborate with engineering and product to drive initiatives for impacting organic visibility of focused category keywords, site architecture, and taxonomy and content.
December 11, 2022
Manage the creative development process to help build cross-channel campaigns that flow across email, website, content, social and paid channels like search, display, social, etc.
January 03, 2023
Build, manage and optimize paid and organic inbound lead generation campaigns with advertising partners, influencers, media companies, and others based on data-driven hypotheses.
January 11, 2023
Lead weekly/monthly reporting, both internally and externally, with the goal of building best practices and iterating on what works.
March 14, 2023
Design, implement, monitor, and optimize A/B experiments with data-driven hypotheses to identify new audience opportunities and improve marketing performance.
April 13, 2023
Report on program performance against top-line business KPIs including acquiring first time users, increasing repeat users, and reducing churn.
May 12, 2023
