Contributes to the development of annual Integrated Marketing channel plans.
February 25, 2023
Executes the RMM (Relationship Marketing Model) approach for the BU, executing a wide range of tactics and programs such as paid social strategy, content strategy, social guidelines and editorial calendars.
March 11, 2023
Participates with Brand, S&I and Agency stakeholders to develop key documents (CCS, brand foundations, tone of voice, briefs, production best practices for digital content, creative review process, social media plans,).
August 16, 2022
Creates or oversees creation of editorial content calendar inclusive of paid and organic plans, development of all content to be shared across digital channels.
March 20, 2023
Develops a deep understanding of channels and tactics across consumer engagement and digital marketing landscape media, sponsorship, PR, traffic, design, digital marketing, social marketing, community management, social listening, activation, inserting your brand in culture.
May 05, 2023
Manages from pitch to production to delivery, including annual contracts, updated creative and analysis, as well as ensuring that data from vendors is appropriately integrated with internal Marketing teams such as Analysis, Fundraising Operations, Online Marketing, etc.
October 07, 2022
Leads campaign asset/creative production for DRTV and other ad channels as needed, including strategy development, agency briefing, concept testing/consumer research, production execution and in-market KPI evaluation.
December 31, 2022
Works with internal partners to ensure that the program runs smoothly and continually identifies ways to improve and evolve the program.
February 28, 2023
Support and plan integrated campaigns across marketing channels including events, webinars, emails, paid advertising and more ensure they get completed and exceed desired results.
March 12, 2023
