Lead Brand Designer Salary in Pocatello, Idaho

How much does a Lead Brand Designer make in Pocatello, ID?

As of April 01, 2025, the average annual salary for a Lead Brand Designer in Pocatello, ID is $85,586. Salary.com reports that pay typically ranges from $73,866 to $96,730, with most professionals earning between $63,196 and $106,876.

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Salary range for a Lead Brand Designer

$73,866 to $96,730

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What is a Lead Brand Designer?

As a Lead Brand Designer, you will be responsible for overseeing the visual identity and creative direction of a company's brand. You will work closely with the marketing and creative teams to develop and maintain brand guidelines, ensuring consistency across all brand touchpoints. You will also be responsible for creating and implementing design concepts for various marketing materials, including digital and print assets, packaging, and advertising campaigns. Additionally, you will lead a team of designers, providing guidance and feedback to ensure the brand's visual identity is effectively communicated to the target audience. Your role will be crucial in shaping the overall perception and recognition of the brand in the market.

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What does a Lead Brand Designer do?

Common responsibilities of a Lead Brand Designer

Present and communicate design concepts and strategies to stakeholders and leadership.

September 03, 2023

Develop and maintain the overall brand identity and visual language for the company or product.

September 10, 2023

Continuously evaluate and improve the brand design process and standards.

September 28, 2023

Lead and manage a team of designers to ensure brand consistency across all design materials.

September 30, 2023

Work with external agencies and vendors to execute brand design projects as needed.

October 09, 2023

Conduct market research and stay updated on design trends to inform brand design decisions.

October 11, 2023

Collaborate with marketing and product teams to create design solutions that meet business objectives and target audience needs.

October 17, 2023

Create and oversee the production of brand assets, including logos, typography, color palettes, and imagery.

October 25, 2023

Ensure that all brand design materials adhere to brand guidelines and standards.

November 24, 2023

Oversee the design of marketing materials, packaging, and digital assets to ensure they align with the brand identity.

November 27, 2023

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Lead Brand Designer Salary By Experience Levels in Pocatello, ID

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Lead Brand Designer Salary By Level of Education in Pocatello, ID

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LEVEL OF EDUCATION

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Average Salary Range for Lead Brand Designer in Pocatello, ID

Average Base Salary

Core compensation

73866

96730

85586

Average Total Cash Compensation

Includes base and annual incentives

77060

104033

89798

What is the average salary for Lead Brand Designer in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Lead Brand Designer in Pocatello, ID. The base salary for Lead Brand Designer ranges from $73,866 to $96,730 with the average base salary of $85,586. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $77,060 to $104,033 with the average total cash compensation of $89,798.

View Average Salary for Lead Brand Designer as table

	Average Salary	Average Salary Range
Base Salary	$85,586	$73,866 - $96,730
Bonus	$4,213	$3,194 - $7,303
Total Pay	$89,798	$77,060 - $104,033

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Lead Brand Designer Salary Near Pocatello, ID

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Pocatello, ID
CITY, STATE Idaho Falls, ID	AVERAGE SALARY RANGE $77,668 - $101,709	COMPARE TO Pocatello, ID
CITY, STATE Logan, UT	AVERAGE SALARY RANGE $79,329 - $103,884	COMPARE TO Pocatello, ID
CITY, STATE Twin Falls, ID	AVERAGE SALARY RANGE $75,656 - $99,074	COMPARE TO Pocatello, ID
CITY, STATE Ogden, UT	AVERAGE SALARY RANGE $80,443 - $105,342	COMPARE TO Pocatello, ID
CITY, STATE Layton, UT	AVERAGE SALARY RANGE $80,143 - $104,950	COMPARE TO Pocatello, ID
CITY, STATE West Jordan, UT	AVERAGE SALARY RANGE $83,500 - $109,345	COMPARE TO Pocatello, ID

See salaries for Lead Brand Designer in locations close to Pocatello, ID. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Pocatello, Idaho

Pocatello (/ˈpoʊkəˈtɛloʊ/ (listen)) is the county seat and largest city of Bannock County, with a small portion on the Fort Hall Indian Reservation in neighboring Power County, in the southeastern part of the U.S. state of Idaho. It is the principal city of the Pocatello metropolitan area, which encompasses all of Bannock county. As of the 2010 census the population of Pocatello was 54,255. Pocatello is the fifth-largest city in the state, just behind Idaho Falls (population of 56,813). In 2007, Pocatello was ranked twentieth on Forbes list of Best Small Places for Business and Careers. Pocate...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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