Lead Brand Designer Salary in Roanoke, Virginia

How much does a Lead Brand Designer make in Roanoke, VA?

As of March 01, 2025, the average annual salary for a Lead Brand Designer in Roanoke, VA is $91,456. Salary.com reports that pay typically ranges from $78,933 to $103,370, with most professionals earning between $67,531 and $114,218.

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Salary range for a Lead Brand Designer

$78,933 to $103,370

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What is a Lead Brand Designer?

As a Lead Brand Designer, you will be responsible for overseeing the visual identity and creative direction of a company's brand. You will work closely with the marketing and creative teams to develop and maintain brand guidelines, ensuring consistency across all brand touchpoints. You will also be responsible for creating and implementing design concepts for various marketing materials, including digital and print assets, packaging, and advertising campaigns. Additionally, you will lead a team of designers, providing guidance and feedback to ensure the brand's visual identity is effectively communicated to the target audience. Your role will be crucial in shaping the overall perception and recognition of the brand in the market.

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What does a Lead Brand Designer do?

Common responsibilities of a Lead Brand Designer

Present and communicate design concepts and strategies to stakeholders and leadership.

September 03, 2023

Develop and maintain the overall brand identity and visual language for the company or product.

September 10, 2023

Continuously evaluate and improve the brand design process and standards.

September 28, 2023

Lead and manage a team of designers to ensure brand consistency across all design materials.

September 30, 2023

Work with external agencies and vendors to execute brand design projects as needed.

October 09, 2023

Conduct market research and stay updated on design trends to inform brand design decisions.

October 11, 2023

Collaborate with marketing and product teams to create design solutions that meet business objectives and target audience needs.

October 17, 2023

Create and oversee the production of brand assets, including logos, typography, color palettes, and imagery.

October 25, 2023

Ensure that all brand design materials adhere to brand guidelines and standards.

November 24, 2023

Oversee the design of marketing materials, packaging, and digital assets to ensure they align with the brand identity.

November 27, 2023

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Lead Brand Designer Salary By Experience Levels in Roanoke, VA

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Lead Brand Designer Salary By Level of Education in Roanoke, VA

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Lead Brand Designer in Roanoke, VA

Average Base Salary

Core compensation

78933

103370

91456

Average Total Cash Compensation

Includes base and annual incentives

82350

111178

95960

What is the average salary for Lead Brand Designer in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Lead Brand Designer in Roanoke, VA. The base salary for Lead Brand Designer ranges from $78,933 to $103,370 with the average base salary of $91,456. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $82,350 to $111,178 with the average total cash compensation of $95,960.

View Average Salary for Lead Brand Designer as table

	Average Salary	Average Salary Range
Base Salary	$91,456	$78,933 - $103,370
Bonus	$4,503	$3,417 - $7,808
Total Pay	$95,960	$82,350 - $111,178

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Lead Brand Designer Salary Near Roanoke, VA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Roanoke, VA
CITY, STATE Lynchburg, VA	AVERAGE SALARY RANGE $78,352 - $102,610	COMPARE TO Roanoke, VA
CITY, STATE Beckley, WV	AVERAGE SALARY RANGE $77,130 - $101,010	COMPARE TO Roanoke, VA
CITY, STATE Greensboro, NC	AVERAGE SALARY RANGE $81,640 - $106,916	COMPARE TO Roanoke, VA
CITY, STATE High Point, NC	AVERAGE SALARY RANGE $82,128 - $107,555	COMPARE TO Roanoke, VA
CITY, STATE Winston Salem, NC	AVERAGE SALARY RANGE $81,923 - $107,286	COMPARE TO Roanoke, VA
CITY, STATE Burlington, NC	AVERAGE SALARY RANGE $81,281 - $106,446	COMPARE TO Roanoke, VA

See salaries for Lead Brand Designer in locations close to Roanoke, VA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Roanoke, Virginia

According to the United States Census Bureau, the city has a total area of 42.9 square miles (111.1 km2), of which 42.5 square miles (110.1 km2) is land and 0.3 square miles (0.8 km2) (0.8%) is water. Roanoke is located in the valley and ridge province of Virginia immediately west of the Blue Ridge Mountains and east of the Allegheny Mountains Within the city limits is Mill Mountain, which stands detached from surrounding ranges. Its summit features the Roanoke Star, Mill Mountain Zoo, the Discovery Center interpretive building, and an overlook of the Roanoke Valley. The Appalachian Trail runs...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE Brand Lead	LOCATION Roanoke, VA	MINIMUM SALARY $100,347	MAXIMUM SALARY $126,879
JOB TITLE Brand Identity Designer	LOCATION Roanoke, VA	MINIMUM SALARY $62,077	MAXIMUM SALARY $76,322
JOB TITLE Senior Brand Designer	LOCATION Roanoke, VA	MINIMUM SALARY $98,624	MAXIMUM SALARY $119,949
JOB TITLE Associate Brand Designer	LOCATION Roanoke, VA	MINIMUM SALARY $57,991	MAXIMUM SALARY $74,078
JOB TITLE Lead Designer	LOCATION Roanoke, VA	MINIMUM SALARY $93,925	MAXIMUM SALARY $122,158

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