Lead Marketing Manager Salary in El Paso, TX

How much does a Lead Marketing Manager make in El Paso, TX?

As of April 01, 2025, the average annual salary for a Lead Marketing Manager in El Paso, TX is $110,057. According to Salary.com, salaries can range from a low of $84,834 to a high of $139,461, with most professionals earning between $96,855 and $125,448.

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Salary range for a Lead Marketing Manager

$96,855 to $125,448

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What is a Lead Marketing Manager?

The Lead Marketing Manager is responsible for overseeing and managing all marketing activities within the organization. This includes developing and implementing marketing strategies, managing the marketing team, and collaborating with other departments to ensure cohesive and effective marketing campaigns. The Lead Marketing Manager will also be responsible for analyzing market trends, identifying new opportunities, and measuring the success of marketing efforts. Additionally, they will be tasked with creating and managing the marketing budget, as well as building and maintaining relationships with external partners and vendors. Overall, the Lead Marketing Manager plays a crucial role in driving the organization's marketing efforts and achieving its business objectives.

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Job Openings for Lead Marketing Manager in El Paso, TX

What does a Lead Marketing Manager do?

Common responsibilities of a Lead Marketing Manager

Collaborate with cross-functional teams, such as sales, product development, and finance, to ensure alignment and integration of marketing efforts.

September 02, 2023

Stay current on industry best practices and emerging trends in marketing to drive innovation and continuous improvement.

September 07, 2023

Represent the marketing team in meetings and presentations with senior leadership to communicate strategy, results, and recommendations.

September 18, 2023

Build and maintain relationships with external partners, such as agencies and vendors, to support marketing initiatives.

September 19, 2023

Analyze market trends and customer insights to identify opportunities for growth and expansion.

October 04, 2023

Lead and manage a team of marketing professionals to execute marketing campaigns and initiatives.

October 05, 2023

Monitor and report on the performance of marketing campaigns, using data and analytics to optimize and improve results.

October 18, 2023

Develop and implement marketing strategies to drive customer acquisition and retention.

November 11, 2023

Oversee the creation of marketing materials, including digital and print assets, to support brand and product messaging.

November 24, 2023

Manage the marketing budget and allocate resources effectively to achieve business objectives.

November 27, 2023

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Lead Marketing Manager Salary By Experience Levels in El Paso, TX

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Lead Marketing Manager Salary By Level of Education in El Paso, TX

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Lead Marketing Manager in El Paso, TX

Average Base Salary

Core compensation

96855

125448

110057

Average Total Cash Compensation

Includes base and annual incentives

103154

138157

119007

What is the average salary for Lead Marketing Manager in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Lead Marketing Manager in El Paso, TX. The base salary for Lead Marketing Manager ranges from $96,855 to $125,448 with the average base salary of $110,057. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $103,154 to $138,157 with the average total cash compensation of $119,007.

View Average Salary for Lead Marketing Manager as table

	Average Salary	Average Salary Range
Base Salary	$110,057	$96,855 - $125,448
Bonus	$8,950	$6,300 - $12,708
Total Pay	$119,007	$103,154 - $138,157

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Lead Marketing Manager Salary Near El Paso, TX

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO El Paso, TX
CITY, STATE Sunland Park, NM	AVERAGE SALARY RANGE $96,855 - $125,448	COMPARE TO El Paso, TX 0%
CITY, STATE Las Cruces, NM	AVERAGE SALARY RANGE $96,354 - $124,800	COMPARE TO El Paso, TX
CITY, STATE Alamogordo, NM	AVERAGE SALARY RANGE $99,213 - $128,502	COMPARE TO El Paso, TX
CITY, STATE Roswell, NM	AVERAGE SALARY RANGE $97,544 - $126,342	COMPARE TO El Paso, TX
CITY, STATE Hobbs, NM	AVERAGE SALARY RANGE $98,401 - $127,451	COMPARE TO El Paso, TX
CITY, STATE Sierra Vista, AZ	AVERAGE SALARY RANGE $104,396 - $135,216	COMPARE TO El Paso, TX

See salaries for Lead Marketing Manager in locations close to El Paso, TX. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About El Paso, Texas

El Paso is located at the intersection of three states (Texas, New Mexico, and Chihuahua) and two countries (the U.S. and Mexico). It is the only major Texas city on Mountain Time. Ciudad Juarez used to be on Central Time, but both cities are now on Mountain Time. El Paso is closer to the capital cities of four other states - Phoenix, Arizona (345 miles away); Santa Fe, New Mexico, (273 miles away); Ciudad Chihuahua, Chihuahua, (218 miles away), and Hermosillo, Sonora (325 miles away) - than it is to the capital of its own state, Austin (528 miles away). It is closer to Los Angeles, California...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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The Lead Marketing Manager job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in El Paso, TX that might be a good fit for the type of job and salary you are looking for.

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96855

125448

About El Paso, Texas El Paso is located at the intersection of three states (Texas, New Mexico, and Chihuahua) and two countries (the U.S. and Mexico). It is the only majo....More

El Paso, Texas area prices were up 1.2% from a year ago

Lead Marketing Manager Salary in popular cities: Houston, San Antonio, Dallas

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Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role

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