Lead Marketing Manager Salary in Raleigh, NC

How much does a Lead Marketing Manager make in Raleigh, NC?

As of April 01, 2025, the average annual salary for a Lead Marketing Manager in Raleigh, NC is $124,074. According to Salary.com, salaries can range from a low of $95,638 to a high of $157,222, with most professionals earning between $109,190 and $141,425.

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Salary range for a Lead Marketing Manager

$109,190 to $141,425

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What is a Lead Marketing Manager?

The Lead Marketing Manager is responsible for overseeing and managing all marketing activities within the organization. This includes developing and implementing marketing strategies, managing the marketing team, and collaborating with other departments to ensure cohesive and effective marketing campaigns. The Lead Marketing Manager will also be responsible for analyzing market trends, identifying new opportunities, and measuring the success of marketing efforts. Additionally, they will be tasked with creating and managing the marketing budget, as well as building and maintaining relationships with external partners and vendors. Overall, the Lead Marketing Manager plays a crucial role in driving the organization's marketing efforts and achieving its business objectives.

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Job Openings for Lead Marketing Manager in Raleigh, NC

What does a Lead Marketing Manager do?

Common responsibilities of a Lead Marketing Manager

Collaborate with cross-functional teams, such as sales, product development, and finance, to ensure alignment and integration of marketing efforts.

September 02, 2023

Stay current on industry best practices and emerging trends in marketing to drive innovation and continuous improvement.

September 07, 2023

Represent the marketing team in meetings and presentations with senior leadership to communicate strategy, results, and recommendations.

September 18, 2023

Build and maintain relationships with external partners, such as agencies and vendors, to support marketing initiatives.

September 19, 2023

Analyze market trends and customer insights to identify opportunities for growth and expansion.

October 04, 2023

Lead and manage a team of marketing professionals to execute marketing campaigns and initiatives.

October 05, 2023

Monitor and report on the performance of marketing campaigns, using data and analytics to optimize and improve results.

October 18, 2023

Develop and implement marketing strategies to drive customer acquisition and retention.

November 11, 2023

Oversee the creation of marketing materials, including digital and print assets, to support brand and product messaging.

November 24, 2023

Manage the marketing budget and allocate resources effectively to achieve business objectives.

November 27, 2023

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Lead Marketing Manager Salary By Experience Levels in Raleigh, NC

How much should you be earning in Lead Marketing Manager in Raleigh, NC based on your current experience?

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Lead Marketing Manager Salary By Level of Education in Raleigh, NC

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Lead Marketing Manager in Raleigh, NC

Average Base Salary

Core compensation

109190

141425

124074

Average Total Cash Compensation

Includes base and annual incentives

116291

155751

134163

What is the average salary for Lead Marketing Manager in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Lead Marketing Manager in Raleigh, NC. The base salary for Lead Marketing Manager ranges from $109,190 to $141,425 with the average base salary of $124,074. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $116,291 to $155,751 with the average total cash compensation of $134,163.

View Average Salary for Lead Marketing Manager as table

	Average Salary	Average Salary Range
Base Salary	$124,074	$109,190 - $141,425
Bonus	$10,089	$7,102 - $14,327
Total Pay	$134,163	$116,291 - $155,751

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Lead Marketing Manager Salary Near Raleigh, NC

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Raleigh, NC
CITY, STATE Cary, NC	AVERAGE SALARY RANGE $109,190 - $141,425	COMPARE TO Raleigh, NC 0%
CITY, STATE Durham, NC	AVERAGE SALARY RANGE $108,422 - $140,431	COMPARE TO Raleigh, NC
CITY, STATE Chapel Hill, NC	AVERAGE SALARY RANGE $107,043 - $138,644	COMPARE TO Raleigh, NC
CITY, STATE Wilson, NC	AVERAGE SALARY RANGE $108,411 - $140,416	COMPARE TO Raleigh, NC
CITY, STATE Rocky Mount, NC	AVERAGE SALARY RANGE $108,411 - $140,416	COMPARE TO Raleigh, NC
CITY, STATE Burlington, NC	AVERAGE SALARY RANGE $103,061 - $133,487	COMPARE TO Raleigh, NC

See salaries for Lead Marketing Manager in locations close to Raleigh, NC. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Raleigh, North Carolina

According to the United States Census Bureau, Raleigh occupies a total area of 144.0 square miles (373.0 km2), of which 142 square miles (369 km2) is land and 0.97 square miles (2.5 km2), or 0.76%, is covered by water. The Neuse River flows through the northeast end of the city. Raleigh is located in the northeast central region of North Carolina, where the Piedmont and Atlantic Coastal Plain regions meet. This area is known as the "fall line" because it marks the elevation inland at which waterfalls begin to appear in creeks and rivers. As a result, most of Raleigh features gently rolling hil...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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The Lead Marketing Manager job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Raleigh, NC that might be a good fit for the type of job and salary you are looking for.

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109190

141425

About Raleigh, North Carolina According to the United States Census Bureau, Raleigh occupies a total area of 144.0 square miles (373.0 km2), of which 142 square miles (369 km2) is ....More

Raleigh, North Carolina area prices were up 1.5% from a year ago

Lead Marketing Manager Salary in popular cities: Charlotte, Greensboro, Winston Salem

Recently searched related titles: Area Marketing Director, Audience Marketing Manager, Marketing Leader

Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role

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