Lead Marketing Manager Salary in Washington, DC

How much does a Lead Marketing Manager make in Washington, DC?

As of March 01, 2025, the average annual salary for a Lead Marketing Manager in Washington, DC is $140,272. According to Salary.com, salaries can range from a low of $108,127 to a high of $177,746, with most professionals earning between $123,446 and $159,888.

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Salary range for a Lead Marketing Manager

$123,446 to $159,888

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What is a Lead Marketing Manager?

The Lead Marketing Manager is responsible for overseeing and managing all marketing activities within the organization. This includes developing and implementing marketing strategies, managing the marketing team, and collaborating with other departments to ensure cohesive and effective marketing campaigns. The Lead Marketing Manager will also be responsible for analyzing market trends, identifying new opportunities, and measuring the success of marketing efforts. Additionally, they will be tasked with creating and managing the marketing budget, as well as building and maintaining relationships with external partners and vendors. Overall, the Lead Marketing Manager plays a crucial role in driving the organization's marketing efforts and achieving its business objectives.

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What does a Lead Marketing Manager do?

Common responsibilities of a Lead Marketing Manager

Collaborate with cross-functional teams, such as sales, product development, and finance, to ensure alignment and integration of marketing efforts.

September 02, 2023

Stay current on industry best practices and emerging trends in marketing to drive innovation and continuous improvement.

September 07, 2023

Represent the marketing team in meetings and presentations with senior leadership to communicate strategy, results, and recommendations.

September 18, 2023

Build and maintain relationships with external partners, such as agencies and vendors, to support marketing initiatives.

September 19, 2023

Analyze market trends and customer insights to identify opportunities for growth and expansion.

October 04, 2023

Lead and manage a team of marketing professionals to execute marketing campaigns and initiatives.

October 05, 2023

Monitor and report on the performance of marketing campaigns, using data and analytics to optimize and improve results.

October 18, 2023

Develop and implement marketing strategies to drive customer acquisition and retention.

November 11, 2023

Oversee the creation of marketing materials, including digital and print assets, to support brand and product messaging.

November 24, 2023

Manage the marketing budget and allocate resources effectively to achieve business objectives.

November 27, 2023

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Lead Marketing Manager Salary By Experience Levels in Washington, DC

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Lead Marketing Manager Salary By Level of Education in Washington, DC

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Lead Marketing Manager in Washington, DC

Average Base Salary

Core compensation

123446

159888

140272

Average Total Cash Compensation

Includes base and annual incentives

131474

176083

151675

What is the average salary for Lead Marketing Manager in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Lead Marketing Manager in Washington, DC. The base salary for Lead Marketing Manager ranges from $123,446 to $159,888 with the average base salary of $140,272. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $131,474 to $176,083 with the average total cash compensation of $151,675.

View Average Salary for Lead Marketing Manager as table

	Average Salary	Average Salary Range
Base Salary	$140,272	$123,446 - $159,888
Bonus	$11,402	$8,028 - $16,195
Total Pay	$151,675	$131,474 - $176,083

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Lead Marketing Manager Salary Near Washington, DC

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Washington, DC
CITY, STATE Arlington, VA	AVERAGE SALARY RANGE $123,469 - $159,916	COMPARE TO Washington, DC
CITY, STATE Alexandria, VA	AVERAGE SALARY RANGE $123,469 - $159,916	COMPARE TO Washington, DC
CITY, STATE Annandale, VA	AVERAGE SALARY RANGE $123,469 - $159,916	COMPARE TO Washington, DC
CITY, STATE Bowie, MD	AVERAGE SALARY RANGE $123,209 - $159,580	COMPARE TO Washington, DC
CITY, STATE Bethesda, MD	AVERAGE SALARY RANGE $123,469 - $159,916	COMPARE TO Washington, DC
CITY, STATE Silver Spring, MD	AVERAGE SALARY RANGE $123,469 - $159,916	COMPARE TO Washington, DC

See salaries for Lead Marketing Manager in locations close to Washington, DC. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Washington, District of Columbia

Washington, D.C. is located in the mid-Atlantic region of the U.S. East Coast. Due to the District of Columbia retrocession, the city has a total area of 68.34 square miles (177.0 km2), of which 61.05 square miles (158.1 km2) is land and 7.29 square miles (18.9 km2) (10.67%) is water. The District is bordered by Montgomery County, Maryland to the northwest; Prince George's County, Maryland to the east; Arlington County, Virginia to the south; and Alexandria, Virginia to the west. The south bank of the Potomac River forms the District's border with Virginia and has two major tributaries: the An...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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The Lead Marketing Manager job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Washington, DC that might be a good fit for the type of job and salary you are looking for.

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123446

159888

About Washington, District of Columbia Washington, D.C. is located in the mid-Atlantic region of the U.S. East Coast. Due to the District of Columbia retrocession, the city has a total area....More

Washington, District of Columbia area prices were up 1.3% from a year ago

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