Market Planner Salary in Buffalo, New York

How much does a Market Planner make in Buffalo, NY?

As of April 01, 2025, the average annual salary for a Market Planner in Buffalo, NY is $64,247. Salary.com reports that pay typically ranges from $56,946 to $72,702, with most professionals earning between $50,298 and $80,401.

Search Market Planner Jobs in Buffalo, NY

Develop a Job description

Pay Equity

2024 Compensation Trend

Benefits Consulting

Salary range for a Market Planner

$56,946 to $72,702

Employers: Find Surveys For This Job

Employers: Price Your Company Jobs

View Average Salary for United States
Adjust Market Planner Salary:
Select State
Select City in NY
Choose Similar Job
Pick Related Category
View Cost of Living in Buffalo, New York

Facing Salary Structure Challenges? Let Our Expert Guide You

The job market is increasingly challenging. Our whitepaper, Navigating the Challenges of Creating Salary Structures, offers guidance on creating salary structures. Provide your phone number and work email to download the full version.

We will handle your contact details in line with our Privacy Policy. If you prefer not to receive marketing emails from Salary.com, you can opt-out out of marketing communications at any time by clicking unsubscribe.

Market Planner

Review the job openings and experience requirements for the Market Planner job to confirm that it is the job you are seeking.

See user submitted job responsibilities for Market Planner.

Search Market Planner Job Openings

Job Openings for Market Planner in Buffalo, NY

What does a Market Planner do?

Common responsibilities of a Market Planner

Communicate issues, opportunities, and resolutions to the Inventory Manager via weekly updates.

December 15, 2022

Manage OpCo level SKU count (min 4,000 + SKUs vendor direct for a single or multiple Operating Companies) and resolve replenishment issues as required.

February 11, 2023

Build dashboards using Power BI, Tableau, Excel or similar to explain/communicate inventory performance and identify opportunities for improvement.

March 07, 2023

Support the design and optimization of Asset Care Plans in AMM to ensure machine reliability targets are met.

April 02, 2023

Development of quarterly RMP Fact Pack and YOY Spending reports, in collaboration with RMP, Market Media Planner.

April 09, 2023

Collaborate with the Strategic Planning team on quarterly publications and information sharing for both internal and external use regarding trends in grocery, retail, product categories, and other topics related to shopper marketing.

April 10, 2023

Tracking individual model budgets and media mixes, primarily through Media Tools.

April 18, 2023

Utilize business intelligence related tools and concepts such as Power BI, Tableau, SQL, relational database design, and Excel to solve operational problems.

April 28, 2023

Provides style targets to merchants and planners by department, delivery, tier, and climate to achieve merchandise sales plans using sell thru and APS productivity.

May 05, 2023

Demonstrate an advanced level of proficiency of the Manhatten inventory planning tool DPR, to drive teams performance as indicated by DPR scorecards, dashboards and merchandising KPIs.

May 14, 2023

Submit Other Responsibilities

Not the job you're looking for? Search more salaries here:

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

Detailed skills and competency reports for specific positions
Job and employee pricing reports
Compensation data tools, salary structures, surveys and benchmarks.

Learn about

Market Planner Salary By Experience Levels in Buffalo, NY

How much should you be earning in Market Planner in Buffalo, NY based on your current experience?

Tell us how much experience you have and see an estimate of earnings and view how different experience leavels impact potential pay for Market Planner in Buffalo, NY

RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Market Planner Salary By Level of Education in Buffalo, NY

Do you know how much should you be paid for a Market Planner position in Buffalo, NY based on your education level?

Tell us about your education and see an estimate of earnings for Market Planner in Buffalo, NY and well to know the impact of education on future careers.

LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Market Planner in Buffalo, NY

Average Base Salary

Core compensation

56946

72702

64247

Average Total Cash Compensation

Includes base and annual incentives

58151

75573

65881

What is the average salary for Market Planner in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Market Planner in Buffalo, NY. The base salary for Market Planner ranges from $56,946 to $72,702 with the average base salary of $64,247. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $58,151 to $75,573 with the average total cash compensation of $65,881.

View Average Salary for Market Planner as table

	Average Salary	Average Salary Range
Base Salary	$64,247	$56,946 - $72,702
Bonus	$1,634	$1,206 - $2,870
Total Pay	$65,881	$58,151 - $75,573

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Market Planner Salary Near Buffalo, NY

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Buffalo, NY
CITY, STATE Niagara Falls, NY	AVERAGE SALARY RANGE $56,828 - $72,552	COMPARE TO Buffalo, NY
CITY, STATE Jamestown, NY	AVERAGE SALARY RANGE $55,886 - $71,349	COMPARE TO Buffalo, NY
CITY, STATE Henrietta, NY	AVERAGE SALARY RANGE $57,758 - $73,740	COMPARE TO Buffalo, NY
CITY, STATE Rochester, NY	AVERAGE SALARY RANGE $57,758 - $73,740	COMPARE TO Buffalo, NY
CITY, STATE Erie, PA	AVERAGE SALARY RANGE $53,625 - $68,462	COMPARE TO Buffalo, NY
CITY, STATE Syracuse, NY	AVERAGE SALARY RANGE $58,741 - $74,995	COMPARE TO Buffalo, NY

See salaries for Market Planner in locations close to Buffalo, NY. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Buffalo, New York

Buffalo is the second largest city in the U.S. state of New York and the largest city in Western New York. As of July 2016[update], the population was 256,902. The city is the county seat of Erie County and a major gateway for commerce and travel across the Canada–United States border, forming part of the bi-national Buffalo Niagara Region. The Buffalo area was inhabited before the 17th century by the Native American Iroquois tribe and later by French settlers. The city grew significantly in the 19th and 20th centuries as a result of immigration, the construction of the Erie Canal and rail tra...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

View Salary for Similar Jobs to Market Planner in Buffalo, NY

See Additional Similar Jobs

Loading results...

JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Demand Planner I	LOCATION Buffalo, NY	MINIMUM SALARY $58,660	MAXIMUM SALARY $75,340
JOB TITLE Demand Planner II	LOCATION Buffalo, NY	MINIMUM SALARY $74,500	MAXIMUM SALARY $90,700
JOB TITLE Planner	LOCATION Buffalo, NY	MINIMUM SALARY $88,544	MAXIMUM SALARY $111,561
JOB TITLE Urban Planner	LOCATION Buffalo, NY	MINIMUM SALARY $49,376	MAXIMUM SALARY $59,634
JOB TITLE Market Associate	LOCATION Buffalo, NY	MINIMUM SALARY $43,902	MAXIMUM SALARY $57,612
JOB TITLE Market Executive	LOCATION Buffalo, NY	MINIMUM SALARY $257,726	MAXIMUM SALARY $343,455

The Market Planner job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Buffalo, NY that might be a good fit for the type of job and salary you are looking for.

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.