Marketing Controller Salary in Charleston, WV

How much does a Marketing Controller make?

As of December 01, 2024, the average annual pay of Marketing Controller in Charleston, WV is $73,603. While Salary.com is seeing that Marketing Controller salary in Charleston, WV can go up to $89,353 or down to $59,442, but most earn between $66,191 and $81,847. Salary.com shows the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Controller in the United States.

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Salary range for a Marketing Controller

$66,191 to $81,847

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What is a Marketing Controller?

The Marketing Controller is responsible for overseeing and managing the financial aspects of the marketing department. This includes budgeting, forecasting, and tracking expenses related to marketing campaigns and initiatives. The Marketing Controller works closely with the marketing team to ensure that financial resources are allocated effectively and efficiently to achieve the company's marketing goals. They also provide financial analysis and reporting to senior management to support decision-making and strategic planning. Additionally, the Marketing Controller may be involved in evaluating the return on investment of marketing activities and identifying opportunities for cost savings and revenue generation. Overall, the Marketing Controller plays a critical role in ensuring that the marketing department operates within budget and contributes to the overall financial success of the organization.

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Job Openings for Marketing Controller in Charleston, WV

What does a Marketing Controller do?

Common responsibilities of a Marketing Controller

Stay updated on industry best practices and emerging trends in marketing.

September 21, 2023

Monitor and report on the performance of marketing campaigns and initiatives.

September 28, 2023

Provide guidance and support to marketing team members.

October 09, 2023

Analyze market trends and customer insights to identify opportunities for growth.

October 12, 2023

Track and measure key performance indicators to assess the effectiveness of marketing efforts.

October 23, 2023

Oversee the development of marketing materials and collateral.

November 07, 2023

Manage the marketing budget and allocate resources effectively.

November 09, 2023

Conduct competitive analysis to identify strengths, weaknesses, and opportunities.

November 16, 2023

Develop and implement marketing strategies to achieve business objectives.

November 18, 2023

Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts.

November 22, 2023

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Marketing Controller Salary By Experience Levels in Charleston, WV

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Marketing Controller Salary By Level of Education in Charleston, WV

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Marketing Controller in Charleston, WV

Average Base Salary

Core compensation

66191

81847

73603

Average Total Cash Compensation

Includes base and annual incentives

67693

85420

75601

What is the average salary for Marketing Controller in 2024?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Controller in Charleston, WV. The base salary for Marketing Controller ranges from $66,191 to $81,847 with the average base salary of $73,603. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $67,693 to $85,420 with the average total cash compensation of $75,601.

View Average Salary for Marketing Controller as table

	Average Salary	Average Salary Range
Base Salary	$73,603	$66,191 - $81,847
Bonus	$1,997	$1,502 - $3,573
Total Pay	$75,601	$67,693 - $85,420

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Marketing Controller Salary Near Charleston, WV

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Charleston, WV
CITY, STATE Huntington, WV	AVERAGE SALARY RANGE $65,691 - $81,229	COMPARE TO Charleston, WV
CITY, STATE Beckley, WV	AVERAGE SALARY RANGE $66,404 - $82,111	COMPARE TO Charleston, WV
CITY, STATE Parkersburg, WV	AVERAGE SALARY RANGE $65,308 - $80,756	COMPARE TO Charleston, WV
CITY, STATE Portsmouth, OH	AVERAGE SALARY RANGE $67,147 - $83,030	COMPARE TO Charleston, WV
CITY, STATE Chillicothe, OH	AVERAGE SALARY RANGE $68,029 - $84,121	COMPARE TO Charleston, WV
CITY, STATE Fairmont, WV	AVERAGE SALARY RANGE $72,001 - $89,032	COMPARE TO Charleston, WV

See salaries for Marketing Controller in locations close to Charleston, WV. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Charleston, West Virginia

Charleston is the most populous city in, and the capital of, the U.S. state of West Virginia. Located at the confluence of the Elk and Kanawha rivers, the population during the 2017 Census Estimate was 47,929. The Charleston metropolitan area as a whole had 214,406 residents. Charleston is the center of government, commerce, and industry for Kanawha County, of which it is the county seat. Early industries important to Charleston included salt and the first natural gas well. Later, coal became central to economic prosperity in the city and the surrounding area. Today, trade, utilities, governm...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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The Marketing Controller job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Charleston, WV that might be a good fit for the type of job and salary you are looking for.

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66191

81847

About Charleston, West Virginia Charleston is the most populous city in, and the capital of, the U.S. state of West Virginia. Located at the confluence of the Elk and Kanawha rivers,....More

Charleston, West Virginia area prices were up 1.2% from a year ago

Marketing Controller Salary in popular cities: Huntington, Parkersburg, Morgantown

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