Marketing Controller Salary in Des Moines, IA

How much does a Marketing Controller make in Des Moines, IA?

As of April 01, 2025, the average annual salary for a Marketing Controller in Des Moines, IA is $81,327. Salary.com reports that pay typically ranges from $73,006 to $90,751, with most professionals earning between $65,430 and $99,332.

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Salary range for a Marketing Controller

$73,006 to $90,751

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What is a Marketing Controller?

The Marketing Controller is responsible for overseeing and managing the financial aspects of the marketing department. This includes budgeting, forecasting, and tracking expenses related to marketing campaigns and initiatives. The Marketing Controller works closely with the marketing team to ensure that financial resources are allocated effectively and efficiently to achieve the company's marketing goals. They also provide financial analysis and reporting to senior management to support decision-making and strategic planning. Additionally, the Marketing Controller may be involved in evaluating the return on investment of marketing activities and identifying opportunities for cost savings and revenue generation. Overall, the Marketing Controller plays a critical role in ensuring that the marketing department operates within budget and contributes to the overall financial success of the organization.

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Job Openings for Marketing Controller in Des Moines, IA

What does a Marketing Controller do?

Common responsibilities of a Marketing Controller

Stay updated on industry best practices and emerging trends in marketing.

September 21, 2023

Monitor and report on the performance of marketing campaigns and initiatives.

September 28, 2023

Provide guidance and support to marketing team members.

October 09, 2023

Analyze market trends and customer insights to identify opportunities for growth.

October 12, 2023

Track and measure key performance indicators to assess the effectiveness of marketing efforts.

October 23, 2023

Oversee the development of marketing materials and collateral.

November 07, 2023

Manage the marketing budget and allocate resources effectively.

November 09, 2023

Conduct competitive analysis to identify strengths, weaknesses, and opportunities.

November 16, 2023

Develop and implement marketing strategies to achieve business objectives.

November 18, 2023

Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts.

November 22, 2023

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Marketing Controller Salary By Experience Levels in Des Moines, IA

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Marketing Controller Salary By Level of Education in Des Moines, IA

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Marketing Controller in Des Moines, IA

Average Base Salary

Core compensation

73006

90751

81327

Average Total Cash Compensation

Includes base and annual incentives

74514

94505

83418

What is the average salary for Marketing Controller in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Controller in Des Moines, IA. The base salary for Marketing Controller ranges from $73,006 to $90,751 with the average base salary of $81,327. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $74,514 to $94,505 with the average total cash compensation of $83,418.

View Average Salary for Marketing Controller as table

	Average Salary	Average Salary Range
Base Salary	$81,327	$73,006 - $90,751
Bonus	$2,091	$1,508 - $3,753
Total Pay	$83,418	$74,514 - $94,505

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Marketing Controller Salary Near Des Moines, IA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Des Moines, IA
CITY, STATE Ankeny, IA	AVERAGE SALARY RANGE $73,006 - $90,751	COMPARE TO Des Moines, IA 0%
CITY, STATE Urbandale, IA	AVERAGE SALARY RANGE $73,006 - $90,751	COMPARE TO Des Moines, IA 0%
CITY, STATE Ames, IA	AVERAGE SALARY RANGE $72,336 - $89,919	COMPARE TO Des Moines, IA
CITY, STATE Cedar Falls, IA	AVERAGE SALARY RANGE $69,344 - $86,199	COMPARE TO Des Moines, IA
CITY, STATE Waterloo, IA	AVERAGE SALARY RANGE $69,567 - $86,477	COMPARE TO Des Moines, IA
CITY, STATE Cedar Rapids, IA	AVERAGE SALARY RANGE $71,220 - $88,531	COMPARE TO Des Moines, IA

See salaries for Marketing Controller in locations close to Des Moines, IA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Des Moines, Iowa

Des Moines (/dɪˈmɔɪn/ (listen)) is the capital and the most populous city in the U.S. state of Iowa. It is also the county seat of Polk County. A small part of the city extends into Warren County. It was incorporated on September 22, 1851, as Fort Des Moines, which was shortened to "Des Moines" in 1857. It is on and named after the Des Moines River, which likely was adapted from the early French name, Rivière des Moines, meaning "River of the Monks". The city's population was 217,521 as of the 2017 population estimate. The five-county metropolitan area is ranked 89th in terms of population in ...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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73006

90751

About Des Moines, Iowa Des Moines (/dɪˈmɔɪn/ (listen)) is the capital and the most populous city in the U.S. state of Iowa. It is also the county seat of Polk County. A smal....More

Des Moines, Iowa area prices were up 0.8% from a year ago

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