Marketing Generalist Salary in Charlotte, NC

How much does a Marketing Generalist make in Charlotte, NC?

As of March 01, 2025, the average annual salary for a Marketing Generalist in Charlotte, NC is $74,686. Salary.com reports that pay typically ranges from $67,637 to $82,610, with most professionals earning between $61,220 and $89,825.

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Salary range for a Marketing Generalist

$67,637 to $82,610

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Marketing Generalist

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Job Openings for Marketing Generalist in Charlotte, NC

What does a Marketing Generalist do?

Common responsibilities of a Marketing Generalist

Manage both the strategic and tactical side of marketing programs and initiatives.

December 04, 2022

Drive engagement with key target audiences (internally and externally) through tradeshows and events, advertising and support of both direct and channel sales.

December 31, 2022

Execute on quarterly plans and priorities for UWGC website, SEO, editorial, and social media content that support campaigns and reinforce key messages.

March 14, 2023

Develop content/campaigns across owned and earned social channels, including, but not limited to posts, tweets, status updates, photos and videos to drive consistent, relevant traffic and engagement.

April 24, 2023

Provide weekly status reports on in-flight projects and make recommendations to keep on track and balance capacity.

May 14, 2023

Assist Human Resources through content development that supports communicating out key initiatives to employees.

May 17, 2023

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Marketing Generalist Salary By Experience Levels in Charlotte, NC

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Marketing Generalist Salary By Level of Education in Charlotte, NC

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Marketing Generalist in Charlotte, NC

Average Base Salary

Core compensation

67637

82610

74686

Average Total Cash Compensation

Includes base and annual incentives

69680

86392

77267

What is the average salary for Marketing Generalist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Generalist in Charlotte, NC. The base salary for Marketing Generalist ranges from $67,637 to $82,610 with the average base salary of $74,686. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $69,680 to $86,392 with the average total cash compensation of $77,267.

View Average Salary for Marketing Generalist as table

	Average Salary	Average Salary Range
Base Salary	$74,686	$67,637 - $82,610
Bonus	$2,581	$2,042 - $3,782
Total Pay	$77,267	$69,680 - $86,392

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Marketing Generalist Salary Near Charlotte, NC

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Charlotte, NC
CITY, STATE Concord, NC	AVERAGE SALARY RANGE $66,852 - $81,651	COMPARE TO Charlotte, NC
CITY, STATE Kannapolis, NC	AVERAGE SALARY RANGE $66,011 - $80,623	COMPARE TO Charlotte, NC
CITY, STATE Gastonia, NC	AVERAGE SALARY RANGE $68,397 - $83,539	COMPARE TO Charlotte, NC
CITY, STATE Rock Hill, SC	AVERAGE SALARY RANGE $68,635 - $83,828	COMPARE TO Charlotte, NC
CITY, STATE Salisbury, NC	AVERAGE SALARY RANGE $66,173 - $80,822	COMPARE TO Charlotte, NC
CITY, STATE Hickory, NC	AVERAGE SALARY RANGE $67,654 - $82,631	COMPARE TO Charlotte, NC

See salaries for Marketing Generalist in locations close to Charlotte, NC. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Charlotte, North Carolina

Charlotte (/ˈʃɑːrlət/) is the most populous city in the U.S. state of North Carolina. Located in the Piedmont, it is the county seat of Mecklenburg County. In 2017, the U.S. Census Bureau estimated the population was 859,035, making it the 17th-most populous city in the United States. The Charlotte metropolitan area's population ranks 22nd in the U.S., and had a 2016 population of 2,474,314. The Charlotte metropolitan area is part of a sixteen-county market region or combined statistical area with a 2016 census-estimated population of 2,632,249. Between 2004 and 2014, Charlotte was ranked as...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Marketing Generalist III	LOCATION Charlotte, NC	MINIMUM SALARY $84,890	MAXIMUM SALARY $104,790
JOB TITLE Marketing Generalist I	LOCATION Charlotte, NC	MINIMUM SALARY $56,890	MAXIMUM SALARY $69,190
JOB TITLE Marketing Generalist II	LOCATION Charlotte, NC	MINIMUM SALARY $67,090	MAXIMUM SALARY $81,990
JOB TITLE Marketing Generalist IV	LOCATION Charlotte, NC	MINIMUM SALARY $105,090	MAXIMUM SALARY $133,090
JOB TITLE Marketing Generalist V	LOCATION Charlotte, NC	MINIMUM SALARY $140,700	MAXIMUM SALARY $174,400
JOB TITLE Marketing Generalist VI	LOCATION Charlotte, NC	MINIMUM SALARY $191,300	MAXIMUM SALARY $220,700

The Marketing Generalist job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Charlotte, NC that might be a good fit for the type of job and salary you are looking for.

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67637

82610

About Charlotte, North Carolina Charlotte (/ˈʃɑːrlət/) is the most populous city in the U.S. state of North Carolina. Located in the Piedmont, it is the county seat of Mecklenburg Co....More

Charlotte, North Carolina area prices were up 1.5% from a year ago

Marketing Generalist Salary in popular cities: Raleigh, Greensboro, Winston Salem

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