Marketing Generalist Salary in Fort Wayne, IN

How much does a Marketing Generalist make in Fort Wayne, IN?

As of March 01, 2025, the average annual salary for a Marketing Generalist in Fort Wayne, IN is $71,837. Salary.com reports that pay typically ranges from $65,057 to $79,459, with most professionals earning between $58,885 and $86,399.

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Salary range for a Marketing Generalist

$65,057 to $79,459

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Marketing Generalist

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Job Openings for Marketing Generalist in Fort Wayne, IN

What does a Marketing Generalist do?

Common responsibilities of a Marketing Generalist

Manage both the strategic and tactical side of marketing programs and initiatives.

December 04, 2022

Drive engagement with key target audiences (internally and externally) through tradeshows and events, advertising and support of both direct and channel sales.

December 31, 2022

Execute on quarterly plans and priorities for UWGC website, SEO, editorial, and social media content that support campaigns and reinforce key messages.

March 14, 2023

Develop content/campaigns across owned and earned social channels, including, but not limited to posts, tweets, status updates, photos and videos to drive consistent, relevant traffic and engagement.

April 24, 2023

Provide weekly status reports on in-flight projects and make recommendations to keep on track and balance capacity.

May 14, 2023

Assist Human Resources through content development that supports communicating out key initiatives to employees.

May 17, 2023

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Marketing Generalist Salary By Experience Levels in Fort Wayne, IN

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Marketing Generalist Salary By Level of Education in Fort Wayne, IN

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LEVEL OF EDUCATION

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Average Salary Range for Marketing Generalist in Fort Wayne, IN

Average Base Salary

Core compensation

65057

79459

71837

Average Total Cash Compensation

Includes base and annual incentives

67022

83097

74320

What is the average salary for Marketing Generalist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Generalist in Fort Wayne, IN. The base salary for Marketing Generalist ranges from $65,057 to $79,459 with the average base salary of $71,837. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $67,022 to $83,097 with the average total cash compensation of $74,320.

View Average Salary for Marketing Generalist as table

	Average Salary	Average Salary Range
Base Salary	$71,837	$65,057 - $79,459
Bonus	$2,483	$1,965 - $3,638
Total Pay	$74,320	$67,022 - $83,097

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Marketing Generalist Salary Near Fort Wayne, IN

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Fort Wayne, IN
CITY, STATE Lima, OH	AVERAGE SALARY RANGE $65,824 - $80,396	COMPARE TO Fort Wayne, IN
CITY, STATE Elkhart, IN	AVERAGE SALARY RANGE $66,480 - $81,197	COMPARE TO Fort Wayne, IN
CITY, STATE Muncie, IN	AVERAGE SALARY RANGE $64,318 - $78,557	COMPARE TO Fort Wayne, IN
CITY, STATE Mishawaka, IN	AVERAGE SALARY RANGE $65,748 - $80,302	COMPARE TO Fort Wayne, IN
CITY, STATE South Bend, IN	AVERAGE SALARY RANGE $65,748 - $80,302	COMPARE TO Fort Wayne, IN
CITY, STATE Anderson, IN	AVERAGE SALARY RANGE $64,569 - $78,863	COMPARE TO Fort Wayne, IN

See salaries for Marketing Generalist in locations close to Fort Wayne, IN. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Fort Wayne, Indiana

Fort Wayne is a city in the U.S. state of Indiana and the seat of Allen County, United States. Located in northeastern Indiana, the city is 18 miles (29 km) west of the Ohio border and 50 miles (80 km) south of the Michigan border. With a population of 253,691 in the 2010 census, it is the second-most populous city in Indiana after Indianapolis, and the 75th-most populous city in the United States. It is the principal city of the Fort Wayne metropolitan area, consisting of Allen, Wells, and Whitley counties, a combined population of 419,453 as of 2011. Fort Wayne is the cultural and economic c...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

View Salary for Similar Jobs to Marketing Generalist in Fort Wayne, IN

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JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Marketing Generalist III	LOCATION Fort Wayne, IN	MINIMUM SALARY $81,590	MAXIMUM SALARY $100,890
JOB TITLE Marketing Generalist I	LOCATION Fort Wayne, IN	MINIMUM SALARY $54,790	MAXIMUM SALARY $66,590
JOB TITLE Marketing Generalist II	LOCATION Fort Wayne, IN	MINIMUM SALARY $64,490	MAXIMUM SALARY $78,790
JOB TITLE Marketing Generalist IV	LOCATION Fort Wayne, IN	MINIMUM SALARY $100,990	MAXIMUM SALARY $127,990
JOB TITLE Marketing Generalist V	LOCATION Fort Wayne, IN	MINIMUM SALARY $135,300	MAXIMUM SALARY $167,700
JOB TITLE Marketing Generalist VI	LOCATION Fort Wayne, IN	MINIMUM SALARY $184,000	MAXIMUM SALARY $212,200

The Marketing Generalist job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Fort Wayne, IN that might be a good fit for the type of job and salary you are looking for.

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65057

79459

About Fort Wayne, Indiana Fort Wayne is a city in the U.S. state of Indiana and the seat of Allen County, United States. Located in northeastern Indiana, the city is 18 miles (....More

Fort Wayne, Indiana area prices were up 1.3% from a year ago

Marketing Generalist Salary in popular cities: Indianapolis, Evansville, South Bend

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Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role

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