Marketing Generalist Salary in Nashville, TN

How much does a Marketing Generalist make in Nashville, TN?

As of March 01, 2025, the average annual salary for a Marketing Generalist in Nashville, TN is $72,530. Salary.com reports that pay typically ranges from $65,685 to $80,226, with most professionals earning between $59,453 and $87,232.

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Salary range for a Marketing Generalist

$65,685 to $80,226

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Marketing Generalist

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Job Openings for Marketing Generalist in Nashville, TN

What does a Marketing Generalist do?

Common responsibilities of a Marketing Generalist

Manage both the strategic and tactical side of marketing programs and initiatives.

December 04, 2022

Drive engagement with key target audiences (internally and externally) through tradeshows and events, advertising and support of both direct and channel sales.

December 31, 2022

Execute on quarterly plans and priorities for UWGC website, SEO, editorial, and social media content that support campaigns and reinforce key messages.

March 14, 2023

Develop content/campaigns across owned and earned social channels, including, but not limited to posts, tweets, status updates, photos and videos to drive consistent, relevant traffic and engagement.

April 24, 2023

Provide weekly status reports on in-flight projects and make recommendations to keep on track and balance capacity.

May 14, 2023

Assist Human Resources through content development that supports communicating out key initiatives to employees.

May 17, 2023

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Marketing Generalist Salary By Experience Levels in Nashville, TN

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Marketing Generalist Salary By Level of Education in Nashville, TN

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Marketing Generalist in Nashville, TN

Average Base Salary

Core compensation

65685

80226

72530

Average Total Cash Compensation

Includes base and annual incentives

67669

83899

75037

What is the average salary for Marketing Generalist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Generalist in Nashville, TN. The base salary for Marketing Generalist ranges from $65,685 to $80,226 with the average base salary of $72,530. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $67,669 to $83,899 with the average total cash compensation of $75,037.

View Average Salary for Marketing Generalist as table

	Average Salary	Average Salary Range
Base Salary	$72,530	$65,685 - $80,226
Bonus	$2,507	$1,983 - $3,673
Total Pay	$75,037	$67,669 - $83,899

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Marketing Generalist Salary Near Nashville, TN

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Nashville, TN
CITY, STATE Hendersonville, TN	AVERAGE SALARY RANGE $64,914 - $79,284	COMPARE TO Nashville, TN
CITY, STATE Franklin, TN	AVERAGE SALARY RANGE $64,784 - $79,125	COMPARE TO Nashville, TN
CITY, STATE Murfreesboro, TN	AVERAGE SALARY RANGE $64,523 - $78,807	COMPARE TO Nashville, TN
CITY, STATE Clarksville, TN	AVERAGE SALARY RANGE $63,335 - $77,356	COMPARE TO Nashville, TN
CITY, STATE Bowling Green, KY	AVERAGE SALARY RANGE $63,190 - $77,179	COMPARE TO Nashville, TN
CITY, STATE Hopkinsville, KY	AVERAGE SALARY RANGE $62,756 - $76,649	COMPARE TO Nashville, TN

See salaries for Marketing Generalist in locations close to Nashville, TN. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Nashville, Tennessee

Nashville is the capital and most populous city of the U.S. state of Tennessee. The city is the county seat of Davidson County and is located on the Cumberland River. The city's population ranks 24th in the U.S. According to 2017 estimates from the U.S. Census Bureau, the total consolidated city-county population stood at 691,243. The "balance" population, which excludes semi-independent municipalities within Davidson County, was 667,560 in 2017. Located in northern Middle Tennessee, Nashville is the main core of the largest metropolitan area in Tennessee. The 2017 population of the entire 14-...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Marketing Generalist III	LOCATION Nashville, TN	MINIMUM SALARY $82,390	MAXIMUM SALARY $101,790
JOB TITLE Marketing Generalist I	LOCATION Nashville, TN	MINIMUM SALARY $55,290	MAXIMUM SALARY $67,190
JOB TITLE Marketing Generalist II	LOCATION Nashville, TN	MINIMUM SALARY $65,090	MAXIMUM SALARY $79,590
JOB TITLE Marketing Generalist IV	LOCATION Nashville, TN	MINIMUM SALARY $101,990	MAXIMUM SALARY $129,190
JOB TITLE Marketing Generalist V	LOCATION Nashville, TN	MINIMUM SALARY $136,600	MAXIMUM SALARY $169,300
JOB TITLE Marketing Generalist VI	LOCATION Nashville, TN	MINIMUM SALARY $185,800	MAXIMUM SALARY $214,300

The Marketing Generalist job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Nashville, TN that might be a good fit for the type of job and salary you are looking for.

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65685

80226

About Nashville, Tennessee Nashville is the capital and most populous city of the U.S. state of Tennessee. The city is the county seat of Davidson County and is located on the C....More

Nashville, Tennessee area prices were up 1.3% from a year ago

Marketing Generalist Salary in popular cities: Memphis, Knoxville, Chattanooga

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Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role

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