Marketing Generalist Salary in Newark, New Jersey

How much does a Marketing Generalist make in Newark, NJ?

As of March 01, 2025, the average annual salary for a Marketing Generalist in Newark, NJ is $87,006. Salary.com reports that pay typically ranges from $78,794 to $96,237, with most professionals earning between $71,318 and $104,641.

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Salary range for a Marketing Generalist

$78,794 to $96,237

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Marketing Generalist

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Job Openings for Marketing Generalist in Newark, NJ

What does a Marketing Generalist do?

Common responsibilities of a Marketing Generalist

Manage both the strategic and tactical side of marketing programs and initiatives.

December 04, 2022

Drive engagement with key target audiences (internally and externally) through tradeshows and events, advertising and support of both direct and channel sales.

December 31, 2022

Execute on quarterly plans and priorities for UWGC website, SEO, editorial, and social media content that support campaigns and reinforce key messages.

March 14, 2023

Develop content/campaigns across owned and earned social channels, including, but not limited to posts, tweets, status updates, photos and videos to drive consistent, relevant traffic and engagement.

April 24, 2023

Provide weekly status reports on in-flight projects and make recommendations to keep on track and balance capacity.

May 14, 2023

Assist Human Resources through content development that supports communicating out key initiatives to employees.

May 17, 2023

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Marketing Generalist Salary By Experience Levels in Newark, NJ

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Marketing Generalist Salary By Level of Education in Newark, NJ

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Marketing Generalist in Newark, NJ

Average Base Salary

Core compensation

78794

96237

87006

Average Total Cash Compensation

Includes base and annual incentives

81173

100643

90013

What is the average salary for Marketing Generalist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Generalist in Newark, NJ. The base salary for Marketing Generalist ranges from $78,794 to $96,237 with the average base salary of $87,006. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $81,173 to $100,643 with the average total cash compensation of $90,013.

View Average Salary for Marketing Generalist as table

	Average Salary	Average Salary Range
Base Salary	$87,006	$78,794 - $96,237
Bonus	$3,007	$2,379 - $4,406
Total Pay	$90,013	$81,173 - $100,643

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Marketing Generalist Salary Near Newark, NJ

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Newark, NJ
CITY, STATE East Orange, NJ	AVERAGE SALARY RANGE $78,934 - $96,407	COMPARE TO Newark, NJ
CITY, STATE West Orange, NJ	AVERAGE SALARY RANGE $78,934 - $96,407	COMPARE TO Newark, NJ
CITY, STATE Bloomfield, NJ	AVERAGE SALARY RANGE $80,398 - $98,196	COMPARE TO Newark, NJ
CITY, STATE Irvington, NJ	AVERAGE SALARY RANGE $78,934 - $96,407	COMPARE TO Newark, NJ
CITY, STATE Union, NJ	AVERAGE SALARY RANGE $78,934 - $96,407	COMPARE TO Newark, NJ
CITY, STATE Elizabeth, NJ	AVERAGE SALARY RANGE $78,934 - $96,407	COMPARE TO Newark, NJ

See salaries for Marketing Generalist in locations close to Newark, NJ. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Newark, New Jersey

Newark (/ˈnjuːərk/,[24] locally /njʊərk/)[25] is the most populous city in the U.S. state of New Jersey and the seat of Essex County.[26] As one of the nation's major air, shipping, and rail hubs, the city had a population of 285,154 in 2017, making it the nation's 70th-most populous municipality, after being ranked 63rd in the nation in 2000. Settled in 1666 by Puritans from New Haven Colony, Newark is one of the oldest cities in the United States. Its location at the mouth of the Passaic River (where it flows into Newark Bay) has made the city's waterfront an integral part of the Port of New...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE Marketing Generalist III	LOCATION Newark, NJ	MINIMUM SALARY $90,690	MAXIMUM SALARY $114,690
JOB TITLE Marketing Generalist I	LOCATION Newark, NJ	MINIMUM SALARY $52,990	MAXIMUM SALARY $67,390
JOB TITLE Marketing Generalist II	LOCATION Newark, NJ	MINIMUM SALARY $69,890	MAXIMUM SALARY $89,190
JOB TITLE Marketing Generalist IV	LOCATION Newark, NJ	MINIMUM SALARY $114,290	MAXIMUM SALARY $132,290
JOB TITLE Marketing Generalist V	LOCATION Newark, NJ	MINIMUM SALARY $166,800	MAXIMUM SALARY $187,900
JOB TITLE Marketing Generalist VI	LOCATION Newark, NJ	MINIMUM SALARY $205,700	MAXIMUM SALARY $232,000

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