Marketing Generalist Salary in Philadelphia, PA

How much does a Marketing Generalist make in Philadelphia, PA?

As of March 01, 2025, the average annual salary for a Marketing Generalist in Philadelphia, PA is $81,308. Salary.com reports that pay typically ranges from $73,634 to $89,935, with most professionals earning between $66,648 and $97,789.

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Salary range for a Marketing Generalist

$73,634 to $89,935

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Marketing Generalist

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Job Openings for Marketing Generalist in Philadelphia, PA

What does a Marketing Generalist do?

Common responsibilities of a Marketing Generalist

Manage both the strategic and tactical side of marketing programs and initiatives.

December 04, 2022

Drive engagement with key target audiences (internally and externally) through tradeshows and events, advertising and support of both direct and channel sales.

December 31, 2022

Execute on quarterly plans and priorities for UWGC website, SEO, editorial, and social media content that support campaigns and reinforce key messages.

March 14, 2023

Develop content/campaigns across owned and earned social channels, including, but not limited to posts, tweets, status updates, photos and videos to drive consistent, relevant traffic and engagement.

April 24, 2023

Provide weekly status reports on in-flight projects and make recommendations to keep on track and balance capacity.

May 14, 2023

Assist Human Resources through content development that supports communicating out key initiatives to employees.

May 17, 2023

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Marketing Generalist Salary By Experience Levels in Philadelphia, PA

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Marketing Generalist Salary By Level of Education in Philadelphia, PA

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Marketing Generalist in Philadelphia, PA

Average Base Salary

Core compensation

73634

89935

81308

Average Total Cash Compensation

Includes base and annual incentives

75858

94052

84118

What is the average salary for Marketing Generalist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Generalist in Philadelphia, PA. The base salary for Marketing Generalist ranges from $73,634 to $89,935 with the average base salary of $81,308. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $75,858 to $94,052 with the average total cash compensation of $84,118.

View Average Salary for Marketing Generalist as table

	Average Salary	Average Salary Range
Base Salary	$81,308	$73,634 - $89,935
Bonus	$2,810	$2,224 - $4,117
Total Pay	$84,118	$75,858 - $94,052

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Marketing Generalist Salary Near Philadelphia, PA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Philadelphia, PA
CITY, STATE Camden, NJ	AVERAGE SALARY RANGE $73,997 - $90,377	COMPARE TO Philadelphia, PA
CITY, STATE West Chester, PA	AVERAGE SALARY RANGE $73,076 - $89,253	COMPARE TO Philadelphia, PA
CITY, STATE Doylestown, PA	AVERAGE SALARY RANGE $75,822 - $92,607	COMPARE TO Philadelphia, PA
CITY, STATE Trenton, NJ	AVERAGE SALARY RANGE $76,055 - $92,892	COMPARE TO Philadelphia, PA
CITY, STATE Wilmington, DE	AVERAGE SALARY RANGE $73,216 - $89,424	COMPARE TO Philadelphia, PA
CITY, STATE New Castle, DE	AVERAGE SALARY RANGE $73,216 - $89,424	COMPARE TO Philadelphia, PA

See salaries for Marketing Generalist in locations close to Philadelphia, PA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Philadelphia, Pennsylvania

Philadelphia, sometimes known colloquially as Philly, is the largest city in the U.S. state and Commonwealth of Pennsylvania, and the sixth-most populous U.S. city, with a 2017 census-estimated population of 1,580,863. Since 1854, the city has been coterminous with Philadelphia County, the most populous county in Pennsylvania and the urban core of the eighth-largest U.S. metropolitan statistical area, with over 6 million residents as of 2017[update]. Philadelphia is also the economic and cultural anchor of the greater Delaware Valley, located along the lower Delaware and Schuylkill Rivers, wit...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Marketing Generalist III	LOCATION Philadelphia, PA	MINIMUM SALARY $92,390	MAXIMUM SALARY $114,090
JOB TITLE Marketing Generalist I	LOCATION Philadelphia, PA	MINIMUM SALARY $61,990	MAXIMUM SALARY $75,390
JOB TITLE Marketing Generalist II	LOCATION Philadelphia, PA	MINIMUM SALARY $72,990	MAXIMUM SALARY $89,190
JOB TITLE Marketing Generalist IV	LOCATION Philadelphia, PA	MINIMUM SALARY $114,390	MAXIMUM SALARY $144,890
JOB TITLE Marketing Generalist V	LOCATION Philadelphia, PA	MINIMUM SALARY $153,200	MAXIMUM SALARY $189,800
JOB TITLE Marketing Generalist VI	LOCATION Philadelphia, PA	MINIMUM SALARY $208,300	MAXIMUM SALARY $240,200

The Marketing Generalist job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Philadelphia, PA that might be a good fit for the type of job and salary you are looking for.

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73634

89935

About Philadelphia, Pennsylvania Philadelphia, sometimes known colloquially as Philly, is the largest city in the U.S. state and Commonwealth of Pennsylvania, and the sixth-most popul....More

Philadelphia, Pennsylvania area prices were up 1.0% from a year ago

Marketing Generalist Salary in popular cities: Pittsburgh, Allentown, Erie

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Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role

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