Marketing Generalist Salary in Springfield, MO

How much does a Marketing Generalist make in Springfield, MO?

As of April 01, 2025, the average annual salary for a Marketing Generalist in Springfield, MO is $68,522. Salary.com reports that pay typically ranges from $62,052 to $75,791, with most professionals earning between $56,162 and $82,410.

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Salary range for a Marketing Generalist

$62,052 to $75,791

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Marketing Generalist

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Job Openings for Marketing Generalist in Springfield, MO

What does a Marketing Generalist do?

Common responsibilities of a Marketing Generalist

Manage both the strategic and tactical side of marketing programs and initiatives.

December 04, 2022

Drive engagement with key target audiences (internally and externally) through tradeshows and events, advertising and support of both direct and channel sales.

December 31, 2022

Execute on quarterly plans and priorities for UWGC website, SEO, editorial, and social media content that support campaigns and reinforce key messages.

March 14, 2023

Develop content/campaigns across owned and earned social channels, including, but not limited to posts, tweets, status updates, photos and videos to drive consistent, relevant traffic and engagement.

April 24, 2023

Provide weekly status reports on in-flight projects and make recommendations to keep on track and balance capacity.

May 14, 2023

Assist Human Resources through content development that supports communicating out key initiatives to employees.

May 17, 2023

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Marketing Generalist Salary By Experience Levels in Springfield, MO

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Marketing Generalist Salary By Level of Education in Springfield, MO

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Marketing Generalist in Springfield, MO

Average Base Salary

Core compensation

62052

75791

68522

Average Total Cash Compensation

Includes base and annual incentives

63924

79259

70887

What is the average salary for Marketing Generalist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Generalist in Springfield, MO. The base salary for Marketing Generalist ranges from $62,052 to $75,791 with the average base salary of $68,522. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $63,924 to $79,259 with the average total cash compensation of $70,887.

View Average Salary for Marketing Generalist as table

	Average Salary	Average Salary Range
Base Salary	$68,522	$62,052 - $75,791
Bonus	$2,366	$1,872 - $3,468
Total Pay	$70,887	$63,924 - $79,259

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Marketing Generalist Salary Near Springfield, MO

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Springfield, MO
CITY, STATE Joplin, MO	AVERAGE SALARY RANGE $61,492 - $75,107	COMPARE TO Springfield, MO
CITY, STATE Rogers, AR	AVERAGE SALARY RANGE $63,186 - $77,176	COMPARE TO Springfield, MO
CITY, STATE Bentonville, AR	AVERAGE SALARY RANGE $63,060 - $77,022	COMPARE TO Springfield, MO
CITY, STATE Springdale, AR	AVERAGE SALARY RANGE $63,563 - $77,637	COMPARE TO Springfield, MO
CITY, STATE Fayetteville, AR	AVERAGE SALARY RANGE $63,563 - $77,637	COMPARE TO Springfield, MO
CITY, STATE Jefferson City, MO	AVERAGE SALARY RANGE $64,270 - $78,500	COMPARE TO Springfield, MO

See salaries for Marketing Generalist in locations close to Springfield, MO. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Springfield, Missouri

Springfield is the third-largest city in the state of Missouri and the county seat of Greene County. As of the 2010 census, its population was 159,498. As of 2017, the Census Bureau estimated its population at 167,376. It is the principal city of the Springfield metropolitan area, which has a population of 462,369 and includes the counties of Christian, Dallas, Greene, Polk, Webster. Springfield's nickname is "Queen City of the Ozarks" and it is known as the "Birthplace of Route 66". It is home to three universities, Missouri State University, Drury University, and Evangel University. Springf...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

View Salary for Similar Jobs to Marketing Generalist in Springfield, MO

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JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Marketing Generalist I	LOCATION Springfield, MO	MINIMUM SALARY $41,590	MAXIMUM SALARY $52,890
JOB TITLE Marketing Generalist II	LOCATION Springfield, MO	MINIMUM SALARY $54,890	MAXIMUM SALARY $69,990
JOB TITLE Marketing Generalist IV	LOCATION Springfield, MO	MINIMUM SALARY $89,690	MAXIMUM SALARY $103,890
JOB TITLE Marketing Generalist III	LOCATION Springfield, MO	MINIMUM SALARY $71,190	MAXIMUM SALARY $89,990
JOB TITLE Marketing Generalist V	LOCATION Springfield, MO	MINIMUM SALARY $130,900	MAXIMUM SALARY $147,500
JOB TITLE Marketing Generalist VI	LOCATION Springfield, MO	MINIMUM SALARY $161,400	MAXIMUM SALARY $182,100

The Marketing Generalist job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Springfield, MO that might be a good fit for the type of job and salary you are looking for.

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62052

75791

About Springfield, Missouri Springfield is the third-largest city in the state of Missouri and the county seat of Greene County. As of the 2010 census, its population was 159,498....More

Springfield, Missouri area prices were up 1.3% from a year ago

Marketing Generalist Salary in popular cities: Kansas City, Saint Louis, Independence

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Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role

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