Marketing Research Analyst Salary in Des Moines, IA

How much does a Marketing Research Analyst make in Des Moines, IA?

As of March 01, 2025, the average annual salary for a Marketing Research Analyst in Des Moines, IA is $65,728. Salary.com reports that pay typically ranges from $59,319 to $73,507, with most professionals earning between $53,483 and $80,590.

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Salary range for a Marketing Research Analyst

$59,319 to $73,507

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Marketing Research Analyst

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Job Openings for Marketing Research Analyst in Des Moines, IA

What does a Marketing Research Analyst do?

Common responsibilities of a Marketing Research Analyst

Manage specific products throughout the product lifecycle, gathering and prioritizing product and customer requirements, conducting Voice of the Customer (VOC) research, defining the product vision.

May 05, 2023

Design or assist in the development of questionnaires and moderator guides to ensure the necessary data is captured.

May 14, 2023

Assist in the collection, measurement, analysis and reporting of consumer and market information used to support line-of-business needs.

August 05, 2022

Support sales by using data to highlight the value of our audience across digital, print, video and social.

March 12, 2023

Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.

March 22, 2023

Develop methods for tracking growth, automating processes, and improving campaign effectiveness.

April 28, 2023

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Marketing Research Analyst Salary By Experience Levels in Des Moines, IA

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RELEVANT JOB EXPERIENCE

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Marketing Research Analyst Salary By Level of Education in Des Moines, IA

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Average Salary Range for Marketing Research Analyst in Des Moines, IA

Average Base Salary

Core compensation

59319

73507

65728

Average Total Cash Compensation

Includes base and annual incentives

60610

76458

67336

What is the average salary for Marketing Research Analyst in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Research Analyst in Des Moines, IA. The base salary for Marketing Research Analyst ranges from $59,319 to $73,507 with the average base salary of $65,728. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $60,610 to $76,458 with the average total cash compensation of $67,336.

View Average Salary for Marketing Research Analyst as table

	Average Salary	Average Salary Range
Base Salary	$65,728	$59,319 - $73,507
Bonus	$1,608	$1,291 - $2,950
Total Pay	$67,336	$60,610 - $76,458

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Marketing Research Analyst Salary Near Des Moines, IA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Des Moines, IA
CITY, STATE Ankeny, IA	AVERAGE SALARY RANGE $59,057 - $73,183	COMPARE TO Des Moines, IA
CITY, STATE Urbandale, IA	AVERAGE SALARY RANGE $59,057 - $73,183	COMPARE TO Des Moines, IA
CITY, STATE Ames, IA	AVERAGE SALARY RANGE $58,506 - $72,501	COMPARE TO Des Moines, IA
CITY, STATE Cedar Falls, IA	AVERAGE SALARY RANGE $55,134 - $68,322	COMPARE TO Des Moines, IA
CITY, STATE Waterloo, IA	AVERAGE SALARY RANGE $55,607 - $68,908	COMPARE TO Des Moines, IA
CITY, STATE Cedar Rapids, IA	AVERAGE SALARY RANGE $58,511 - $72,507	COMPARE TO Des Moines, IA

See salaries for Marketing Research Analyst in locations close to Des Moines, IA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Des Moines, Iowa

Des Moines (/dɪˈmɔɪn/ (listen)) is the capital and the most populous city in the U.S. state of Iowa. It is also the county seat of Polk County. A small part of the city extends into Warren County. It was incorporated on September 22, 1851, as Fort Des Moines, which was shortened to "Des Moines" in 1857. It is on and named after the Des Moines River, which likely was adapted from the early French name, Rivière des Moines, meaning "River of the Monks". The city's population was 217,521 as of the 2017 population estimate. The five-county metropolitan area is ranked 89th in terms of population in ...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Brand Marketing/Research Analyst I	LOCATION Des Moines, IA	MINIMUM SALARY $62,400	MAXIMUM SALARY $78,400
JOB TITLE Brand Marketing/Research Analyst II	LOCATION Des Moines, IA	MINIMUM SALARY $75,900	MAXIMUM SALARY $94,000
JOB TITLE Brand Marketing/Research Analyst III	LOCATION Des Moines, IA	MINIMUM SALARY $94,700	MAXIMUM SALARY $118,700
JOB TITLE Brand Marketing/Research Analyst IV	LOCATION Des Moines, IA	MINIMUM SALARY $123,400	MAXIMUM SALARY $153,100
JOB TITLE Brand Marketing/Research Analyst V	LOCATION Des Moines, IA	MINIMUM SALARY $153,800	MAXIMUM SALARY $190,200
JOB TITLE Brand Marketing/Research Analyst VI	LOCATION Des Moines, IA	MINIMUM SALARY $186,400	MAXIMUM SALARY $209,100

The Marketing Research Analyst job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Des Moines, IA that might be a good fit for the type of job and salary you are looking for.

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59319

73507

About Des Moines, Iowa Des Moines (/dɪˈmɔɪn/ (listen)) is the capital and the most populous city in the U.S. state of Iowa. It is also the county seat of Polk County. A smal....More

Des Moines, Iowa area prices were up 0.8% from a year ago

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